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A retailer that sells merchandise or service through more than one channel. By using a combination of channels, retailers can exploit the unique benefits provided by each channel.
Brick and Mortar, Catalog, Online, and Mobile |
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| the way a retailer sells and delivers merchandise and services to its customers |
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| Internet Retailing (AKA. online retailing, electronic retailing, e-tailing) |
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| retail channel in which the offering of products and services for sale is communicated to customers over the internet |
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| nonstore retail channel in which the retail offering is communicated to customers through a catalog mailed to customers |
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| a retail channel in which salespeople interact with customers face-to-face in a convenient location, either at the customer's home or at work |
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About 1/4 of direct sales
sales people encourage customers to act as host and invite friends or coworkers to a "party" |
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| independent business people serve as master distributors, recruiting other people to become distributors in their network |
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| develops when the firm and its program are designed to sell merchandise and services to other distributors rather than to end users |
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| a retail channel in which customers watch a television program, usually while stoned out of their minds, that demonstrates merchandise and then place orders for that merchandise, usually by telephone, via the internet, or via TV remote. |
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| programs, typically 30 to 60 minutes (too) long, that mix entertainment with product demonstrations and then solicit orders placed by telephone. |
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| Direct response advertising |
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| consists of one to two minute advertisement on tv and radio tat describe products and provide an opportunity for consumers to order them |
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| a retail channel in which merchandise or services are stored in a machine and dispensed to customers when they deposit cash or use credit card |
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| typically placed at convenient, high traffic locations, such as in workplaces or on university campuses. |
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usually popular by 13-15 year old boys that are currently trying to get laid.
customers can click a button at any time and have an instant messaging email or voice conversation with a customer service rep. |
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| Share of customers' wallet |
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Definition
| the % of purchases made from the specific retailer. For example, I like to shop at sex erotic, but analplugs.com wants more of my business so they want to increase my % of money I give them |
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| occurs when a manufacturer sells directly to consumers, bypassing retailers |
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| the purchase of products and services through mobile devices |
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| consumers collecting information about products on their channels and then buying the product from a competitor. (Amazon kills at this) |
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