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Retail Marketing
Chapter 2
27
Marketing
Undergraduate 3
09/24/2012

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Term
North American Industry Classification System (NAICS)
Definition
collects data on business activity in each country.
Term
Variety
Definition
the number of merchandise categories a retailer offers. Also known as breadth of merchandise
(Walmart has a large number of different products)
Term
Assortment
Definition
the number of different items offered in a merchandise category. Also known as depth of merchandise
(Hyvee has a large number of items in a category)
Term
Stock-keeping unit (SKU)
Definition
Each different item of merchandise
Term
Conventional supermarket
Definition
a large, self-service retail food store offering groceries, meat and produce, as well as some nonfood items, such as health and beauty aids and general merchandise. (30,000 SKU)
Term
limited-assortment supermarkets (Extreme-Value food retailers)
Definition
only stock about 2,000 sku
Offer one or two brands and sizes
Designed to maximize efficiency and reduce costs
Offer merchandise at 40-60% lower prices than conventional supermarkets
Save-A-Lot, ALDI (Germany)
Term
Power Perimeter
Definition
the areas around the outer walls of a supermarket. (Dairy, bakery, meat, florist, produce, deli and coffee bar
Term
Fair trade
Definition
the practice of purchasing from factories that pay workers a living wage, considerably more than the prevailing minimum wage, and offer other benefits such as onsite medical treatment
Term
Locavore movement
Definition
focuses on reducing the carbon footprint caused by the transportation of food throughout the world
Term
Big-Box
Definition
Large, limited-service stores
Term
Warehouse Clubs
Definition
-Offer a limited and irregular assortment of food and general merchandise with little service at low prices
-Use low cost locations, inexpensive store design, little customer service
-Low inventory holding costs by carrying a limited assortment of fast selling items
Term
Closeouts
Definition
End of season merchandise that will not be used in following seasons
Term
Irregulars
Definition
merchandise that has minor mistakes in construction
Term
Service retailers
Definition
firms that primarily sell services rather than merchandise, are a large and growing part of the retail industry
Term
wholesale-sponsored voluntary cooperative group
Definition
an organization operated by wholesaler offering a merchandising program to small, independent retailers on a voluntary basis
Term
Franchising
Definition
a contractual agreement between a franchisor and a franchisee that allows the franchisee to operate a retail outlet using a name and format developed and supported by the franchisor
Term
Food Retailers
Definition
Mom and Pop Stores
Convenience Stores
Supermarkets
Supercenters
Term
Merchandise Retailers
Definition
Department Stores
Specialty Stores
Discount Stores
Category Specialists
Off-Price Retailers
Warehouse Clubs
Value Retailers
Term
Supercenters
Definition
The fastest growing retail category
Large stores (150,000 – 220,000 square feet) that combine a supermarket with a full-line discount store
One-stop shopping experience
WalMart is now the largest food retailer
Term
Tier one (department stores)
Definition
Upscale, high fashion chains with exclusive designer merchandise and excellent customer service
Nordstrom, Neiman Marcus, Saks
Term
Tier two (Department Stores)
Definition
Retailers sell more modestly priced merchandise with less customer service
Macy’s, Dillards
Term
Tier three (Department stores)
Definition
Value oriented caters to more price conscious customer
JCPenney, Sears, Kohl’s
Term
To deal with eroding market share, department stores are:
Definition
-Attempting to increase the amount of exclusive merchandise they sell
-Undertaking marketing campaigns to develop strong images for their stores and brands
-Building better relationships with their key customers (technology based)
Term
category specialist
Definition
Deep and Narrow Assortments
Destination Stores
“Category Killers” or “Big Box” Stores
Low Price and Service…usually
Wholesaling to Business Customers and Retailing to Consumers
Incredible Growth….Best ROA
Term
Off-price retailers
Definition
Offer an inconsistent assortment of brand name merchandise at low prices
TJX companies (T.J. Maxx, Marshalls. HomeGoods)
Ross Stores, Burlington Coat Factory, Big Lots, Tuesday Morning
Term
Services vs Merchandise retailers
Definition
Intangibility, simultaneous production and delivery, perishability, inconsistency of the offering
Term
Types of Ownership
Definition
Independent
- single store establishment
-Wholesale supply-sponsored voluntary group
Corporate (Target)
Franchise
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