Shared Flashcard Set

Details

Retail Management
First Test
28
Marketing
Undergraduate 4
10/02/2012

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Cards

Term
Retail Management Decision Process
Definition
World of Retailing- Retailing Strategy- Merchandise/ Store Management
Term
How does retailing differ around the world?
Definition
Us/ Europe more retailers, bigger stores
India China- more wholesalers/ worse infrastructure
Term
Types of Integration
Definition
Forward- Apple store selling to customers
Backward- Apple making own parts
Term
How do retailers add value
Definition
Provide Assortments
Break Bulk
Hold Inventory
Customer Service
Term
How do food retailers differ?
Definition
They have lower gross margins and are more aggressive in penetrating markets
Term
Trends in Retailing
Definition
New Types of Retailers
Increased Concentration
Globalization
Growth in Multi- Channel Retailing
More Technology
Term
Types of Channels and benefits
Definition
Store- able to touch merchandise, customer service
Catalog- safe, convenient
Online- large assortment, safe
Term
Elements of the retail mix
Definition
Price
Customer Service
Merchandise
Store Design/Display
Communication Mix
Location
Term
Source of Competitive Advantage
Definition
Attractive Location
Strong Brand Image
Strong Customer Relationships
Customer Service
Merchandise Assortment
Vendor Relationships
Efficient Distribution/ Info Systems
Term
Perceptual Maps what are they
Definition
Charted 1-5 based on surveys about two attributes they tell you how you are positioned compared to competitors
Term
Growth Strategies
Definition
Market Penetration- Existing Target Market/ Retail Format
Market Expansion- New Target Market, existing format
Format Development- existing market, new format
Diversification- new market/ format

Looks like a genetics chart
Term
Goals of Strategic Profit Model
Definition
How to achieve goals on ROA based on profit margins and asset turnover
Term
Retailer's Income Statement
Definition
Sales- COGS= Gross Profit Margin- SGA Expenses= Operating Income- Taxes= After Tax income
Term
Return on Assets
Definition
The amount of Profit you get per asset value.

From Income Statement- Net Profit Margin after tax

From Balance Sheet- Total Assets
Term
Performance Metrics for Levels of Organization
Definition
Corporate-ROA, Asset Turnover, Sales per Square foot,
Merchandise- Inventory Turnover
Store- Sales per Square Foot, Inventory Shrinkage
Term
Difference between Discount and Luxury for
Gross Margin
Expense to sales
Profit Margin before Tax
Asset Turnover
ROA
Definition
Gross Margin- Luxury
Expense to Sales- Luxury
Profit Margin before Tax- Luxury
Asset Turnover- Discount
ROA- Discount
Term
Why is Location important
Definition
Long Term Investment and sustainable competitive advantage
Term
Types of Locations
Definition
Unplanned Areas
Free Standing Sites- what it sounds like
Urban Locations
Shopping Centers
Neighborhood Center- Chipotle CP
Power Center- Kohl's EC
Enclosed Malls
Lifestyle Centers- similar stuff sold
Outlet Centers
Theme/ Festival Centers
Term
Retailing
Definition
A set of Business Activities that adds value to the products and services sold to consumer for personal or family use
Term
Customer Experience
Definition
The sum of all experiences a customer has with a good or service over the duration of their relationship with that supplier
Term
Anchor store
Definition
A key tenant to a shopping area that attracts customers
Term
Scrambled Merchandising
Definition
A retailer provides a mix of unrelated products
Term
Inter vs. Intra Competition
Definition
Inter- Competition from firms in other types of business
Intra- Competition vs. similar types of business
Term
Retail Strategy
Definition
A plan for dealing with external opportunities and threats
Term
Retail Format
Definition
The nature of the retail's operations or the retail mix
Term
Private Label
Definition
A brand that is owned by a retailer
Term
Merchandise Variety
Definition
How many different kind of products you have
Term
Merchandise Assortment
Definition
How much of variety of a particular product you have
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