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a set of business activities that adds value to the products and services sold to consumers for their personal or family use |
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A business that sells products and/or service to consumers for personal or family use |
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Manufacturing to Wholesaler to Retailer to Consumer |
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firm performs more than one set of activities |
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retailer performs some distribution and manufacturing activities |
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manufacturers undertake retailing activities |
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4 Functions of why we have retailers |
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1. break bulk, 2. hold inventory, 3. Provide assortment, 4. offer services |
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retailers that carry a broad variety and deep assortment offer customer service and organized into separate departments for displaying merchandise |
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high fashion chains with exclusive designer merchandise and excellent customer service- nordstrom, bloomingdales |
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retailers sell more modestly priced merchandise with less customer service |
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value oriented caters to more price conscious customer |
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an area in a retail store that is leased to an independent firm |
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a company operating multiple retail units under common ownership and usually has a centralized decision making for defining and implementing its strategies |
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concentrates on a limited number of complementary merchandise categories and provides a high level of service in relatively small stores |
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offers a broad variety of merchandise, limited service, and low prices |
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big box discount stores that offers a narrow variety but deep assortment of merchandise. -toys r us, barnes and noble |
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a category specialist offering equipment and material used to do it yourselfers and contractors for home improvements |
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larger conventional supermarkets with expanded service deli, bakery, seafood, with a full line discount store |
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