Term
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Definition
-recording the behavior patterns of people as well as data on objects and events in a systematic manner to obtain information about the phenomenon of interest
-a way of watching you without knowing you're being washed |
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Term
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Definition
| research strategy in which human observers record the phenomenon being observed as it occurs |
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Definition
| special form of personal observation in which the researcher is immersed in the system under study |
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Term
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Definition
mechanical devices rather than human observers, record the phenomenon being observed
-respondents do not need to change their behavior in any way to be involved in this type of observational study |
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Term
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Definition
-most flexible
-highly suitable in naturaly settings |
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Term
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Definition
-high observation bias
-high analysis bias |
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Term
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Definition
-low observation bias
-low medium analysis bias |
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Term
| disadvanatages of mechanical |
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Definition
-can be intrusive
-not always suitable in natural settings |
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Term
| advantages of observation |
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Definition
-does not require conscious respondent participation, which minimizes nonresponse errors
-interviewer bias resulting from interaction with the respondent or subjective interpretation of the questionnaire is minimized
-the errors inherent in self-reported behavior are eliminated
-reactions of pets or small children can easily be measured |
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Term
| disadvantages of observation |
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Definition
-doesnt tell the "why" only the what
-doesnt allow access to highly personal behaviors like hygiene
-individuals have a tendency to selectively observe only what they want to, might cause observer to overlook important info
-adopted for only frequent behaviors |
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Term
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Definition
the study of human behavior in its natural context and involves observation of behavior and setting along with depth interviews
-both the questioning and observation methods are combined to understand behavior |
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Term
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Definition
| another form of descriptive research that combines both the questioning and observation methods |
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