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Research Methods
Final
78
Sociology
Undergraduate 2
12/09/2012

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Cards

Term
Qualitative Interview
Definition
a data collection method in which an interviewer adapts and modifies the interview for each interviewee
Term
structured interview
Definition
a data collection method in which an interviewer reads a standardized list of questions to the respondent and records the respondent's answers.
Term
rapport
Definition
a sense of interpersonal harmony, connection or compatibility between an interviewer and an interviewee
Term
observational techniques
Definition
methods of collecting data by observing people, most typically in their natural settings.
Term
what is the difference between a qualitative and structured interview?
Definition
structured- can limit responses and feelings because standardized questions
qualitative-can get perspective of interviewee because interviewer can change and adapt script
Term
semi-structured interview
Definition
an interview with an interview guide containing primarily open ended questions that can be modified for each interview
Good for exploratory and descriptive work
Term
interview guide
Definition
the list of topics to cover and the order in which to cover them that can be used to guide less structured interviews
Term
unstructured interview
Definition
a data collection method in which the interviewer starts with only a general sense of the topics to be discussed and creates questions as the interaction proceeds.
Good for exploratory and descriptive work
Term
interviews using visual methods- photo elicitation
Definition
a technique where photographs help reveal information and encourage discussion of events and meanings in the participants life.
Term
photo-interviewing
Definition
a data collection technique using photographs to elicit information and encourage discussion usually in conjunction with qualitative interviewing
Term
interviewer effect
Definition
the change in a respondent's behavior or answers that is the result of being interviewed by a specific interviewer
Term
This method of interviewing is expensive and time consuming, so it is most commonly used in small samples
Definition
qualitative
Term
controlled (systematic) observations
Definition
observations that involve clear decisions about what is to be observed
Term
thin description
Definition
bare-bone description of acts
Term
thick description
Definition
reports about behavior that provide a sense of things like the intentions, motives, and meanings behind the behavior
Term
complete participant role
Definition
being or pretending to be, a genuine participant in a situation one observes
Term
participant as observer role
Definition
being primarily a participant, while admitting an observer status
Term
observer as participant role
Definition
being primarily a self-professed observer while occasionally participating in the situation
Term
complete observer role
Definition
being an observer of a situation without becoming apart of it.
Term
theoretical saturation
Definition
the point where new interviewees or settings look a lot like interviewees or settings one has observed before.
Term
purposive sampling
Definition
a non-probability sampling procedure that involves selecting elements based on the researcher's judgement about which elements will facilitate his or her investigation.
Term
account
Definition
a plausible and appealing explanation of the research that the researcher gives to the prospective participants
Term
gatekeepers
Definition
someone who can get a researcher into a setting
Term
visual sociology
Definition
an approach to studying society and culture that employs images as a data source.
Term
video ethnography
Definition
the video recording of participants and the reviewing of the resulting footage for insights into social life
Term
informants
Definition
participants in a study situation who are interviewed for an in-depth understanding of the situation.
Term
grounded theory
Definition
theory derived from data in the course of a particular study
Term
demand characteristics
Definition
characteristics that the observed take on simply as a result of being observed.
Term
what is the purpose of observational techniques?
Definition
to gain relatively unfiltered views of behavior,
to get a handle on relatively unknown social,
to obtain a relatively deep understanding of others' experiences
to study behavior
to study quickly changing situations
to save money
Term
available data
Definition
data that are easily accessible
Term
existing statistics
Definition
summaries of data collected by large organizations
Term
secondary data
Definition
research data that have been collected by someone else
Term
primary data
Definition
data that the same researcher collects and uses
Term
ecological fallacy
Definition
the fallacy of making inferences about certain types of individuals from information about groups that might not be exclusively composed of those individuals

-making inferences about a group based on few test subjects
Term
unobtrusive measures
Definition
indicators of interactions, events, or behaviors whose creation does not affect the actual data collected
Term
personal records
Definition
records of private lives, such as biographies, letters, diaries and essays
Term
What is a disadvantage of using available data?
Definition
may be unreliable
Term
content analysis
Definition
a method of data collection in which some form of communication is studied systematically.
Term
quantitative content analysis
Definition
analysis focused on the variable characteristics of communication
Term
units of analysis
Definition
the units about which information is collected
Term
units of observation
Definition
the units from which information is collected
Term
qualitative content analysis
Definition
content analysis designed for verbal analysis
Term
visual analysis
Definition
a set of techniques used to analyze images
Term
why do we do content analysis?
Definition
test hypotheses about communication
to compare the content of such communication with some standard
describe trends in communication
Term
applied research
Definition
research intended to be useful in the immediate future and to suggest action or increase effectiveness in some area.
Term
basic research
Definition
research to add to our fundamental understanding and knowledge of the social world regardless of practical or immediate implications
Term
evaluation research
Definition
research specifically designed to assess the impacts of programs, policies. or legal changes
Term
outcome evaluation
Definition
research that is designed to "sum up" the effects of a program, policy or law in accomplishing the goal or intent of the program, policy, or law.
Term
cost-benefit analysis
Definition
research that compares a program's costs to its benefits
Term
cost-effectiveness analysis
Definition
comparisons of program costs in delivering desired benefits based on the assumption that the outcome is desirable.
Term
formative analysis
Definition
evaluation research focused on the design or early implementation stages of a program or policy
Term
process evaluation
Definition
research that monitors a program or policy to determine if its implemented as designed
Term
causal hypothesis
Definition
a testable expectation about an independent variable's effect on a dependent variable
Term
internal validity
Definition
agreement between a study's conclusions about causal connections and what is actually true
Term
participatory action research or PAR
Definition
research done by community members and researchers working as co-participants, most typically within a social justice framework to empower people and improve their lives
Term
quantitative data analysis
Definition
analysis based on the statistical summary of data
Term
qualitative data analysis
Definition
analysis that results in the interpretation of action or representations of meanings in researcher's own words
Term
coding
Definition
assigning observations to categories
Term
descriptive statistics
Definition
stats used to describe and interpret sample data
-who and what (age, gender, education, etc)
Term
inferential stats
Definition
stats used to make inferences about the populations from which the sample was drawn
Term
univariate analyses
Definition
tells us about one variable
Term
bivariate analyses
Definition
tells us about two variables
Term
multivariate analyses
Definition
tells us about more than 2 variables
Term
mode
Definition
the value that occurs most in a group of numbers
Term
median
Definition
the middle value in a set of numbers when arranged in order
Term
mean
Definition
the average of all of the numbers
Term
frequency distribution
Definition
a way of showing the number of times each category of a variable occurs in a sample
Term
skewed variable
Definition
an interval level variable that has one or few cases that fall into extreme categories
Term
range
Definition
the difference between the highest and lowest values
Term
standard deviation
Definition
a measure of dispersion designed for interval level variables that accounts for every value's distance from the sample mean.
Term
cross-tabulation
Definition
the process of making a bi-variate table to examine a relationship between two variables
Term
measures of association
Definition
measures that give a sense of the strength of a relationship between two variables
Term
measures of correlations
Definition
measures that provide a sense not only of the strength of the relationship between two variables but also its direction
Term
control variable
Definition
a variable that is held constant to examine the relationship between two other variables
Term
memos
Definition
extended notes that tell the researcher what the codes mean
Term
what is the purpose of quantitative data analysis?
Definition
demonstrate the presence or absence of association between variables
Term
what is the difference between units of analysis and units of observation?
Definition
analysis- what we want to know
observation- where we get it
Term
t-test
Definition
comparing average scores between two groups
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