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behavior is observed in its natural environment |
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behavior observed in natural environment with researcher becoming part of group studied |
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preconceived ideas held by researcher affect observations made |
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lists of behaviors with operational definitions used by researchers |
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interobserver reliability |
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degree of agreement between 2 or more researchers observing same event |
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behavior only observed during predefined times |
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only certain behaviors occuring in predefined conditions are studied |
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behavior is influenced by knowledge they are being observed |
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any way to record behavior without participants knowing their behavior was recorded |
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participants asked a series of questions or respond to a series of statements about some topic |
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researcher asks for volunteers out of some group that generally has characteristics needed for study |
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all the members of an identifiable group |
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some portion or subset of a population |
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selecting research method participants based on some systematic sampling procedure |
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sample with characteristics that match those same attributes as they exist in the population |
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sample that is not representative of population |
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in surveys, sample is composed of only those who volunteered to respond, result may be biased sample |
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sample in which each member of the population has same chance of being selected to be a member of the sample |
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sample is random, with restriction that important subgroups are proportionately represented in sample |
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non probability sample in which the proportions of some subgroups in the sample are the same as those subgroups proportions in the populations |
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randomly selects cluster of people having some feature in common and tests all people within selected cluster |
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researcher interviews participants face to face, allows for more in depth surveying |
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researcher asks questions over the phone |
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a marketing strategy that attempts to sell a product by disguising the sales pitch with what appears to be a legitimate survey (Selling Under Guise) |
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any survey research conducted over the Internet, via email or on a website |
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researcher creates a written questionnaire that is filled out by participants |
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occurs when those who return surveys differ in some systematic fashion than those that don't |
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occurs when people respond to a question by trying to put themselves in a favorable light |
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requires a narrative response |
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requires a yes or no, or answer by marking a point on some scale |
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set in which participant has tendency to respond positively to survey questions, all else being equal |
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when assessing participant knowledge, this is an alternative that means "don't know" |
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any info that can be used to identify or classify individuals |
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a question or statement that asks or states two different things in a single item |
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question that is asked in such a way that the desired answer is clear |
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list of individuals from whom the sample will be drawn, with cluster sampling, a list of groups from which a sample of groups will be chosen |
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