Term
| Complex Designs (Factorial Designs) |
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Definition
two or more independent variables are studied simultaneously in one experiment identified by specifying the number of levels of each of the independent variables in the experiment |
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Definition
| occurs when the effect of one independent variable difers depending on the level of a second independent variable |
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Definition
| when researchers ask questions in a manner that is presuming |
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Definition
| represents the differences among the average performace for each level of an independent variable collapsed across the levels of the other independent variable |
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Term
| nonparallel lines in the graph |
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Definition
| this suggests an interaction effect |
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Term
| Parallel lines in the graph |
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Definition
| this suggests no interaction effect |
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Term
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Definition
the impact of a persuasive message increases over time - commonly, forget reasons you discounted a message at the time of presentation (discounting cue)
- you remember the message but forget why you were not persuaded originally
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Definition
- cannot fill in the cells by knowing one cell
- when plotted , the two lines would actually cross over each other
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Definition
when we combine between-and within- subject designs - may want to investigate 2 different groups, but in a within-subjects design
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