Shared Flashcard Set

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research com final
ethnogrophy
48
Communication
Undergraduate 3
04/24/2012

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Cards

Term
Quantitative
Definition
Counts and measure of things; an elemental amount of something. Counts and measure of things.
Term
Qualitative
Definition
*qualitative research takes a longer time
*requires greater clarity when Setting goals
* cannot be analyzed by running computer programs
Term
New Areas for ethical concern
Definition
Cyberspace: The loss of social cues or facial expressions for qualitative researchers
Term
dramaturgy and interviewing
Definition
1)has beneficial effects on interviewing
2)involves the elements and language of theater, stagecraft, and stage management.
3)based on assumption that humans perceive/interact in reality through the use of symbols
Term
Types of interviews (3)
Definition
  1. The Standardized 
  2. Unstandardized  
  3. Semi-Standardized
Term
Standardized Interviewing
Definition
  • structured schedule of interview questions
  • interviewer is required to ask subject to answer each question, exactly as worded (keeps stimulus to each response the same)
  • Dont deviate from other questions
  • No adjusting level of language
  • No clarification or answering of questions about the interview
  • Similar to a Pencil –Paper survey format
Term
Unstandardized Interview
Definition
  • Not Structures
  • interviewer doesnt know the questions ahead of time
  • Interviewer must adapt, develop, and generate follow-up probes
  • interview can add or  delete questions 
  • Interviewer must assume that each subject will not find the same meaning in words as another, the subjects may posses different vocabularies
Term
Semi-Standard Interview
Definition
  • Can be either completely standardized or completely unstandardized
  • involves a number of predetermined questions and special topics
  • Interviewer can digress from predetermined questions and can follow-up with probe questions
  • Use subject proper vocabulary
  • wording is flexible and go out of order
  • interviewier may answer questions to clarify 
Term

common problems in questions formulation

Definition
  1. Affectively worded question: use wording that will help you get an accurate full answer. dont evoke (How come instead of Why)
  2. Double Barrelled question: asking a subject to respond to two  slightly separate issues with one question. (double-barelled question)
  3. Complex Questions:  questions should be brief. when long questions are asked the person might not hear it all and answer with out full correctness 
Term
Four types of Questions
Definition

Essential:Central focus of study

Extra:similar to essential but worded different mainly for validity

Throw Away:change focus in interview or establish relationship

Probing: helps draw complete story, Could you tell me more about this?

 

 

Term
Telephone Interviewing
Definition
  • Lacks non-verbal cues (face to face)
  • best when asked specific questions (focus on study)
  • interviewer must gain legitimacy
  • this is cost effective
  • it may be hard to get people to participate
Term
Computer Assisted interview
Definition

Cati:open question and interviewer types respones

Capi: Face-to-face interviewer chooses questions from computer

Computer Assisted Self Administered Interviewing: no interviewer present

subject sits at a computer and answers questions .. leads to more honest responses but time concuming and might skip questions.

Term
Web-based In-Depth Interview
Definition

Syncronously: instant messenger

 

Asyncronously: this makes person interview more 

                     comfortable

Term
What are focus group interview?
Definition
  • Small groups of unrelated individuals formed by an investigator and led in a group discussion on some certain topic.
  • The use of group interactions are explicitly used as a part of data gathering

 

Generate research hypothesis

 

*Stimulates new ideas

 

*Diagnoses the potential for problems

 

*generating impressions on a topic

 

*Learning how respondants talk about the topic of interest.

 

*Interpreting previously obtained results.

 

 

Term

   Advantages of Focus Group

 

Definition

ADVANTAGES-

 

A.      Highly flexible,

 

B.      Permits the gathering of a large amount of info from large # of people in a short period of time

 

C.      Important insight into a topic that may have not been understood previously

 

D.      Helps a researcher understand how a group reaches a deicison

 

E.       It can be used to gather info from transient population (drifters, homeless)

 

F.       Even ground for moderator and subjects

Does not require complex sampling stragies

Term

Disadvantages of Focus Group

Definition

A.      The quality of data influenced by the skills of the facilitator to motivate and moderate.

 

B.      It is a different kind of analysis than might be carried out with surveys or interviews

 

C.      Attendance is voluntary/insufficient may attend a session

 

D.      The length of each focus group needs to be fairly brief

 

E.       Only a limited number of questions can be used

 

F.       Only group not individual opinions are gathered

 

G.     Dominant personalities may overpower and steer groups responses if the moderator is not active.

 

H.      The researcher must be careful in the way the information is generalized

 

Term

Street Ethnography/Urban Ethnography

Definition

the study of drug use

Term

Field Research

Definition

written accounts of observation

Term

Ethnonursing/medical ethnography

Definition

     coined to describe ethnography conducted by nurses

 

Term
Web-based indepth interviews
Definition
  • syncronously: instant messanger gives feel of face to face
  • asyncronously: Emails, this can make the subject comfortable, complete privacy,answer more accurately  
Term
analytic Ethnography
Definition
research process that attempts to provide generic propositional answers to questions about social life and organization 
Term
Emic vs Etic
Definition
Emic view: Researchers seek to understand native
     inhabitants of social environments (outsider view)
 
Etic View: The native inhabitants view on the social
      environment (Insider View)
Term
New Ethnography 
Definition
highly formal techniques used to extract cognitive data
Term
microethnography
Definition
particular areas or points in a group/institution focuses more on face to face interaction
Term
Macroethnography
Definition
describes the entire way of life for a group
Term
Accessing a Field Setting 
Definition
  • Should be done in the design phase
  • access is negotiated through research and is built on relationships 
  • acces could be gaineed through referal or introduction
  • you can gain acces buy revealing interest but cant always reveal interest
Term
Gaining Entry 
Definition

Need to know people being studied

 

Get familiar with there routines and language

 

build relationship once entry is gained

 

 

Term
Gate keeper
Definition

People/groups that are in position to grant or deny access to a research setting. 

 

 

Can be formal or informal ( watchdogs)

 

 

Term
Guides and Informants
Definition

one way to handle relationships is to locate guides/informants

 

  • guide: is an native person among the group or    setting to be studied
  • has to be convinced the study is worthwhile and research is safe

 

 

Term

invisibility 

 

 

Disattending

Definition
erosion of visibility by time. when present for a long period of time one goes unnoticed 
Term

invisibility

 

display of no symbolic detactchment

Definition

ethnographer eventually just fit into domain of study

 

 

Term

Invisibility 

 

 

Display of symbolic attachment

Definition

Displaying attachment to domain

 

participating in day to day activities and working with inhabitants that being studied 

 

 

Term

Invisibility 

 

 

personalizing the ethnographic informant relationship

Definition

The inhabitants suspend concern because they like the researcher as a person

 

 

Term

invisibility 

 

Misrepresentation

 

 

Definition

masking real research interest

 

 

infomorming that the research is in another area so they act normal around researcher 

Term
Dangers of invisibility 
Definition

Intentional misidentification: (shutter island) not telling that you are conducting research just acting like subjects.

 

Accidental Misidentification: Guilty by association: (mistaken for a Gang member)

 

Learning more than you want to know: being present when crimes are being planned

 

 

Term
Certificates of confidentiality 
Definition

issued by National Institute of Health 

 

protects the researcher from having to be witness at the court for anything pertaining there research.

Term
How to learn what to look for
Definition
  1. Taking in the physical setting: mapping, note taking
  2. developing relationships w/ inhabitants: passive role
  3. Tracking, observing, eavesdropping & ask questions
  4. Locating subgroups and central individuals(stars)
Term

Field Notes

 

Accounts come from the field notes takem

Definition
  1. VerbalExchange: interviews overheard conversation 
  2. Practices: group says or does things routinely  
  3. Connections: implied, inferred or interpreted connections, or observed actions
Term

Field Notes

 

Type of notes

 

Definition

Cryptic jottings: Taken in field, brief statements or sketches, unusual terms and phrases to trigger memory.

 

Detailed Description:  Deeply detailed description containing as much color and sensation as your memory permitts.

 

Subjective Reflections: feelings the research may have about something being observed 

 

Erosion of memory: reseacher will try to keep good memory of smallest details

Term
Sources of data of historical research 
Definition
  • Primary Sources:  Oral and written testimony of eye witnesses(diary, recordings,)
  • Secondary Source: Oral and written testimony of people not present at the time
  • Tertiary sources: Primary/secondary information that has been distilled and presented in some sort of collection (encyclopedia)
Term
nature of case study 
Definition
  • Attempts to investigate an event or sets of related events
  • in-depth qualitative studies of one or a few illustrative  events
  • can be pointed or broad
Term
Intrinsic case study
Definition
researcher wants to better understand a particular case because of uniqueness
Term
Instrumental 
Definition

provide insight to an issue or to refine a theoretical explanation making it more generalizable 

 

Term

collective case studies

 

Definition

multiple case studies comparitive and contrasting studies 

several instrumental cases.

 

 

intended to allow better understanding and insight to the theorize about broader context

 

 

Term
Content Analysis 
Definition

Care examination and interpretation

 

in effort to identify patterns, themes, biases, and meanings

 

Typically performed on documents, photos, videotapes, audiotapes

 

 

 

 

Term
What to count in content analysis
Definition
  1. Words
  2. Themes 
  3. Characters
  4. paragraphs
  5. Items
  6. Concepts
  7. Semantics
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