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RANDY
ID RATHER EAT randy.
17
Accounting
Pre-School
12/09/2013

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Cards

Term
Richard Weaver
Definition
-God terms, devil terms, charismatic terms
-Rhetoric = scientific truth + artful presentation
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Term
Robert Scott
Definition
-Rhetorical process leads to knowledge (rhetoric = epistemic)
-Audience decides
Term
I.A. Richards
Definition
-Semantic triangle
-invented basic English
Term
Kenneth Burke
Definition
-Dramatism
-He believes words, epistemic
-Rhetoric = equipment for living
-Attitudes = the way we decide what we want
-"Man is rotten with perfection"
-Perfect terms leads to perfect life
-We understand the world through symbols
Term
Burke's Pentad
Definition
1. Act
2. Scene (setting)
3. Agent (person acting)
4. Agency (the means, how they do it)
5. Purpose
Term
Fisher
Definition
We constantly choose and evaluate...
Term
Marx
Definition
-Base: what makes up capitalism
-Superstructure: keeps people from reacting against it
-"Religion is the opiate of the masses"
Term
Ideographs
Definition
Pregnant words.
Words that have some time of ideological commitment
Term
Reification
Definition
-A superstructure
-People creating texts that alter our views on reality
-Keeping us from resisting things we should resist
Term
First persona
Second persona
Third person
Definition
1. Unconscious intent of author
2. Audience addressed in text
3. Unseen audience
Term
Clark Kerr
Definition
Berkley dude.
-knowledge industry
-promoting hegemony
-reification of university: making it hegemonic
Term
-idealist
-materialist
-relativist
Definition
Term
McKerrow
Definition
Rhetoric is doxastic (it's relative to the meaning you derive from symbols)
Term
Campbell
Definition
-history of rhetoric in women's movements
-women's rhetoric movements based from small groups
-feminin style = groups contributing (controversial)
Term
Epistemology of gender and rhetoric
Definition
-gender diversity
-rhetoric teaches us what gender is
Term
Phronesis
Definition
practical wisdom (according to Aristotle)
....gettin' stuff done.
Term
Foreground vs. background
Definition
Rhetorical practices that oppress women vs. rhetorical practices that can empower women.
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