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Raisin your return n innovation investment |
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Pillar one: Understand your innovation Pillar Two: Master the entire innovation Pillar THree: Dont Do it all yourself The payoff |
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understand your innovation effectiveness curve Increnmental innovtion invcestments are subject to deminishing returns [image] |
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| Superior innovators create and institutionalize a direct link between strategic priorities and idea generation |
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| Where the innovation chain breaks down |
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| organizations with high ROI put a project thru its paces quickly which allows them more flexability in selecting a launch date and more time to devise and execute the commercialization plan. |
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| rather than the amount of time and money spent on processes improvements, correlates with the results obtained. |
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many organizations product development and marketing lead a disconnect ex. R&D say,"Wouold have been blockbuster if marketing hadent dropped the ball" |
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dont do it all yourself best in class companies manage supply chains |
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wide range of companies can realize a better return on their spending for growth |
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