Shared Flashcard Set

Details

RADIO
Enterprise of Mass Communication
29
Engineering
Undergraduate 2
12/14/2007

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Cards

Term

electromagnetic spectrum

Definition
The range of frequencies that can be used for transmitting radio waves with electricity.
Term

Morse code

Definition
Telegraph code of dots and dashes invented by Samuel Morse.
Term

broadcasting

Definition
The use of wireless technology to instantaneously reach a wide audience.
Term

wireless telegraphy

Definition
Name for early radio transmissions, before human voices could be carried on the airwaves.
Term

Audion

Definition
A tube invented by Lee De Forest and designed to pick up and amplify radio signals; also know as a vacuum tube.
Term

toll broadcasting

Definition
Early plan for radio revenue in which access to radio time would be by fee.
Term

sustaining programming

Definition
Regular unsponsored broadcast shows designed to maintain audience contact until advertising can be sold for that time.
Term

network

Definition
A group of interconnected broadcast stations that share programming. Also, the parent company that supplies that programming.
Term

owned and operated stations (O&Os)

Definition
Braodcast stations possessed by and run by the network; they usually carry everything the network provides.
Term

network affiliate

Definition
A local station that has a contractual relationship to air a network's prgramming.
Term

spectrum scarcity

Definition
Limited nature of broadcast frequencies.
Term

"public interest, convenience, and necessity"

Definition
A phrase from the Radio Act of 1927 requiring that broadcasting be good for the community.
Term

Federal Communications Commission (FCC)

Definition
Government agency in charge of regulating all means of interstate telephone and radio communication.
Term

Call letters

Definition
Broadcast station identifications assigned by FCC.
Term

amplitude modulation (AM)

Definition
Radio transmissions created by changing (modulating) the power (amplitude) of the carrier wave.
Term

frequency modulation (FM)

Definition
Transmissions created by changing the spread at which radio waves are generated.
Term

transistor

Definition
A durable, solid-state, miniature version of the large and fragile vacuum tubes used in early radios.
Term

format

Definition
Consistent programming formula with a recognizable sound and personality.
Term

Top 40

Definition
Radio formats in which the current 40 best-selling songs are played in rotation.
Term

payola

Definition
A practice in which record companies paid radio station personnel to play certain records.
Term

analog radio

Definition
Radio transmissions in which an electronic waveform represents the sound on a carrier wave.
Term

digital radio

Definition
Signal transmissions by assigned numbers rather than analogue waves.
Term

dayparts

Definition
Time divisions that radio stations make in the day in order to determine programming.
Term

format clock

Definition
Graphic used by radio programmers showing each feature of the programming hour.
Term

sampling

Definition

Measurements taken from a small percentage of the audience chosen to represent the behavior of the rest of the audience. Broadcast ratings are a form of sampling.

Term

turnkey networks

Definition
Companies that provide fully automated around-the-clock programming for radio stations.
Term

public radio

Definition
Broadcast outlets that derive their income from sources other than the sale of advertising time; also known as noncommercial.
Term

shock jocks

Definition

Radio personalities who derive humor and ratings from lewd and tasteless comments, using tactics like vulgarity, racism, sexism, and cynicism.

Term

pirate radio stations

Definition
Low power, unlicensed, illegal stations.
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