Shared Flashcard Set

Details

rachels com
hi
21
Communication
Undergraduate 2
05/10/2011

Additional Communication Flashcards

 


 

Cards

Term
what percent of blogs are actualy news
Definition
5%
Term

journalist who have tonned down news stories

 

Definition
about 4 in 10 have. and they do it becasue its benifits the intrests of their news organization 
Term
legnth of newspaper leads 
Definition
35 words 
Term
featurizing a story 
Definition
freshning it up 
Term
legnth of a newscast 
Definition
28mins and 30secs
Term
rul of 20 
Definition
maximum amount of syllabales in a broadcast 
Term
soft lead 
Definition
gradual easing into the story 
Term

the present perfect tene sound more recent that past tense 

 

Definition
 the present is more alive,interesting,and ative then the past 
Term
ethics to follow when covering illegal activites 
Definition
camera shouls statr rolling after because you had no permission to b there 
Term
first press release 
Definition
1758 at kings college 
Term

what percent of media rea;ses result in a story in the paper 

 

Definition
40%-70%
Term
define news hook/peg 
Definition
its what you hang your story on, has the charaterisitcs that make a story news worthy
Term
what is a op-ed page 
Definition
its like an opion page 
Term

who invented the audion radio tube, making him the father of radio 

 

 

Definition

lee deforest 

 

Term
who discovered FM radio 
Definition
edwin humsor 
Term

what isnt it smart to start off a tv or radio with a news stoy with a questions 

 

Definition
sounds like a commercial 
Term
describe peaks and vallys 
Definition
producers try not to put all the sad stories all in a row so they go back and forth from happy and uplifting stories to sad and down ones 
Term

some tv staions like to use VNRs sent to them by public realtions firms because they are free, whats the downside of putting these as news reports 

 

Definition
they are biased 
Term
who was the president when the hiroshima bomb was dropped 
Definition

President Truman 

 

Term
great depressio 
Definition
1929
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