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diagnostic Reasoning Skills |
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Being able to leap to accurate Conclusions without having complete information. |
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Diagnostic Reasoning Steps |
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Obtain and Filter Information Formulate an initial small hypothesis Obtain additional information to support hypothesis Use a reasoning strategy |
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(General to specific) taking a set of facts and using that information to develop more facts that you know are true. |
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(Specific to General) is looking for a trend or patterns than generalizing. |
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Why an organization offers the services they offer. |
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Means by which it sets out to achieve its desired ends. |
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Four Fundamental Characteristics of business Strategy. |
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Level of investment strategy The product market to compete Assets and competencies Functional area Strategies and Programs |
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Represents attractive market opportunity Resources and desire to serve that market better than competitors Well coordinated execution |
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First leg of strategy formulation |
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External Analysis Competitor Dynamics Industry Analysis Industry analysis |
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Features of external Analysis |
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Competitor Dynamics Industry Analysis Industry Evolution |
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Internal Analysis Competitive Positioning General Strategies BUilding Competitive Advantage Sustaining Competitive Advantage Vertical Integration Diversification |
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Implementation Incentives/other control systems Organizational structure |
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Levels of Investment Strategy |
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Invest To Grow Invest to Maintain Milk the business by minimizing investment Recover as many of the assets as possible by liquidating or divesting the business. |
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Product Market to Compete |
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Business Defined by what it offers and does not offer Markets it seeks to serve and not serve Competitors it chooses Level of vertical integration |
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What a business does exceptionally well |
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Strategic Leadership Traits |
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Actively listen to and value feedback Be selective about the ideas you present Be proactive and not reactive Challenge traditional thinking and the status quo |
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Differentiation, Low cost, innovation |
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Strategic Management EXTERNAL ANALYSIS |
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Customer Analysis Competitor Analysis Market/Submarket Analysis Environment Analysis |
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Strategic Analysis Internal Analysis |
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Performance analysis Determinants of strategic options |
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Size, growth, profitability Strength and weaknesses Exit Barriers Cost structure Objectives and Commitment Current and past strategies Organization and Culture Cost structure. |
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DIMENSION OF MARKET ANALYSIS |
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Emerging Submarkets Actual and potential market and submarket size Market and Submarket growth Market and submarket profitability Cost Structure Distribution Systems Trends and Developments key success factors |
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Select product category or subcategory Determine brands to reconsider |
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Detecting Maturity and Decline |
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Price pressure caused by overcapacity and lack of product differentiation Buyer sophistication and knowledge Substitute products or technologies Saturation No growth sources Customer disnterest |
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Technology trends Government/Economic Trends |
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What are the current or emerging trends in lifestyles, fashion and culture. What demographic trends will affect the market size of the industry or submarkets |
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Transformational Innovations |
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Changes what people buy - changes in the assets and competencies needed. |
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Makes the offering more attractive or less costly. |
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Structured planning method used to evaluate the strengths, weaknesses, opportunities and threats involved in a project or in a business venture. |
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Those features of the business which allow you to operate more effectively than your competitors. |
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Areas capable of improvement |
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Interesting trends which you can take advantage of |
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Internal or external (considered to be external in class); anything that can inversely affect your business. |
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Age Gender Household income Race Marital status Households total population in zip codes Home values Crime rates |
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State of the economy Who are your competitors What services do they offer What are their strengths and weaknesses How can you differentiate |
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Primary benefit of Strategic Planning |
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Something to measure; follow, guide |
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Helps to understand and quantify the gaps that exist between the ideal future state and present state of a business. By analyzing these gaps, management can create specific action plans to move the organization toward its goals. |
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Sustainable Competitive advantage |
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The way you compete Basis of competition What you offer Where you compete |
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Two or more businesses in combination will generate INCREASED Customer value/Loyalty Lower Operating Costs Overcoming Organizational Issues |
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Assumes that the current strategy will work in the future Tunnel vision Buy-in throughout the organization Improve the offering, the costs, the customer relationships Patience |
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Assumes a fast changing market and you cannot predict the future so the best strategy is to be sensitive to current opportunities and exploit them Short term oriented Decentralized, entrepreneurial, risk-taking |
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Assumes a changing market and that the organization can predict and manage responses to those changes A medium term perspective Organization is flexible supports investments behind terms (Large companies, risk averse) |
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Global Strategy Motivations |
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(OGAASDA) Obtaining Scale Economies Global Brand Associations Access Low Cost materials and Labor Access National Investment incentives Cross subsidization Dodge Trade Barriers Access Strategically Important markets Obtaining Scale Economies |
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Leverage great branding and Marketing Economies of Scale Easier to manage brands Easy to replicate |
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Standardization not always optimal in Global Market |
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Market Share Positions Government Contexts Brand Images customer Motivations and responses vary Distribution channels Local Heritage/Culture |
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Success of Global Strategy (Global Footprint) |
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A strong core Repeatable formula Customer differentiation that travels Industry economics |
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Global Strategic Alliances |
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Generate Scale Economies Gain Access to strategic Markets Overcome trade barriers Gain access to a needed technology Use excess capacity Gain access to low cost manufacturing capabilities Access a name or customer relationship Redice the investment required. |
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Identifies; objectives for the evaluation Types of information to be collected Manner in which the information |
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