Term
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Definition
| It’s a good way to understand the characteristics of a population such as knowledge, attitudes, opinions and behaviors. |
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Term
| What are the modes of Survey Administration? |
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Definition
In person
Telephone
Internet
Mail |
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Term
| What are the strengths of Survey Research? |
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Definition
It describes population parameters
Large samples are feasible
Many questions can be asked on a given topic
It is very reliable |
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Term
| What are the weaknesses of Survey Research? |
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Definition
It is a superficial analysis of complex topics
It can seldom study social context
The need for standardization demands inflexibility
It is subject to artificiality (responses to survey questions are unnatural) |
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Term
| How do you Gain Access to a sample? |
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Definition
Option 1: Track down your own sample of the population under study (labor intensive)
Option 2: Acquire access through a pre-existing source (clinic, shelter, etc..)
Need approval of a “gatekeeper” |
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Term
| What are the Compromises made in Gaining Access to a sample population? |
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Definition
Some questions may have to be altered or deleted (YBRSS asks less obtrusive questions regarding sexual activity in order to have states administer surveys)
Sample may have to be altered (may introduce bias)
Researcher has to decide if the research question can still be addressed in an effective manner. |
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