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Quality Concepts Test 2
customers
100
Engineering
Undergraduate 3
03/13/2012

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Cards

Term
To create satisfied customers, the organization needs to:
Definition
1-identify customers’ needs, 2-design the production and service systems to meet those needs, and 3-measure the results as the basis for improvement.
Term
use ______ information to identify and innovate product offerings and customer support processes to meet and exceed customer requirements and expectations, to expand relationships, and to identify and attract new customers and markets.
Definition
voice-of-the-customer
Term
Develop _______ that ensure that customers receive prompt resolution of their concerns and that lead to recovery of their confidence, and enhance their satisfaction and engagement, and that enable aggregation and analysis of complaints to facilitate improvement.
Definition
effective complaint management processes
Term
_____ wants and needs drive competitive advantage, and statistics show that growth in market share is strongly correlated with _________.
Definition
Customer;customer satisfaction
Term
_____ customers tell more people about their experiences than ___ customers.
Definition
Dissatisfied; satisfied
Term
It costs five times more to ____than to keep an existing one happy.
Definition
find a new customer
Term
__________ refers to customers’ investment in or commitment to a brand and product offerings.
Definition
Customer engagement
Term
Characteristics of Customer Engagement
Definition
Customer retention and loyalty
Customers’ willingness to make an effort to do business with the organization, and
Customers’ willingness to actively advocate for and recommend the brand and product offerings
Term
Customer satisfaction results from an organization’s ability to ____
Definition
meet and exceed expectations and deliver higher value than competitors.
Term
ACSI
Definition
American Customer Satisfaction Index
Term
customer satisfaction to its determinants:
Definition
customer expectations, perceived quality, and perceived value. Customer satisfaction, in turn, is linked to customer loyalty, which has an impact on profitability.
Term
Key Customer Groups
Definition
Organizational level, process level, performer level
Term
organizational level- customer group
Definition
consumers
external customers
employees
society
Term
Process level - customer group
Definition
internal customer units or groups
Term
Performer level - customer group
Definition
individual internal customers
Term
organization’s value chain.
Definition
The “natural customer-supplier linkages” among individuals, departments, and functions build up the chain of customers throughout an organization that connect every individual and function to the external customers
Term
Customer Segmentation
Definition
Demographics
Geography
Volumes
“Vital few” and “useful many”
Profit potential
Term
Segmentation
Definition
allows a company to prioritize customer groups
Term
Key Dimensions of Manufacturing Quality
Definition
Performance
Features
Reliability
Conformance
Durability
Serviceability
Aesthetics
Term
Key Dimensions of Service Quality
Definition
Reliability
Assurance
Tangibles
Empathy
Responsiveness
Term
Kano Model of Customer Needs:
Definition
dissatisfiers, satisfiers, exciters/delighters
Term
Dissatisfiers:
Definition
expected requirements that cause dissatisfaction if not present
Term
Satisfiers:
Definition
expressed requirements
Term
Exciters/delighters:
Definition
unexpected features
Term
a variety of methods - listening posts
Definition
to collect information about customer needs and expectations, their importance, and customer satisfaction with the company’s performance on these measures.
Term
Customer Listening Posts
Definition
Comment cards and formal surveys
Focus groups
Direct customer contact
Field intelligence
Complaint analysis
Internet monitoring
Term
Tools for Classifying Customer Requirements:
Definition
Affinity diagram
Tree diagram
Term
Many organizations still focus more on processes and products from an __ perspective, rather than taking the perspective of the __ customer.
Definition
internal, external
Term
PERCEIVED QUALITY is
Definition
a comparison of ACTUAL QUALITY to EXPECTED QUALITY
Term
An organization fosters customer engagement by
Definition
developing trust, communicating with customers, and effectively managing the interactions and relationships with customers through approaches and its people.
Term
Moments of Truth
Definition
every interaction between a customer and the organization.
Term
Building a Customer-Focused Culture
Definition
Commitments and customer support
Selecting and developing customer contact employees
Customer contact requirements
Complaint management and service recovery
Strategic partnerships and alliances
Customer-focused technology
Term
To improve products and processes effectively, companies must do more than simply fix the immediate problem. They need
Definition
a systematic process for collecting and analyzing complaint data and then using that information for improvements.
Term
CRM
Definition
Customer Relationship Management
Term
Measuring Customer Engagement
Definition
1. Discover customer perceptions
2. Identify causes of dissatisfaction and failed expectations as well as drivers of delight to understand the reasons why customers are loyal or not loyal
3. Identify internal work process that drive satisfaction and loyalty
4. Track trends
Term
An effective customer satisfaction measurement system results in
Definition
reliable information about customer ratings of specific product and service features and about the relationship between these ratings and the customer’s likely future market behavior.
Term
actionable results
Definition
responses that are tied directly to key business processes, so that what needs to be improved is clear; and information can be translated into cost/revenue implications to support the setting of improvement priorities
Term
customer satisfaction measurement
Definition
identifies processes that have high impact on satisfaction and distinguishes between low performing processes
Term
CPV
Definition
Customer Perceived Value
Term
A fundamental aspect of Six Sigma methodology is
Definition
identification of critical to quality (CTQ) characteristics that are vital to customer satisfaction.
Term
CTQ
Definition
critical to quality
Term
Six Sigma projects revolve around
Definition
developing appropriate customer satisfaction measurement processes, as well as trying to improve the design and delivery of CTQs identified through voice of the customer processes.
Term
Importance of Process Management
Definition
Prevent defects and errors,
Eliminate waste and redundancy,
Lead to better quality and improved company performance through shorter cycle times, improved flexibility, and faster and more consistent customer response.
Term
Leading companies identify important ___throughout the value chain that affect customer satisfaction
Definition
business processes
Term
value-creation processes
Definition
– those most important to “running the business”
like: Design processes – activities that develop functional product specifications. and
Production/delivery processes – those that create or deliver products
Term
support processes
Definition
those most important to an organization’s value creation processes, employees, and daily operations
Term
Types of business Processes
Definition
Value-creation processes
Support processes
Term
PBM
Definition
process-based management
Term
process management consists of 3 main acitivties:
Definition
1.Design
2. Control
3. Improvement
Term
Agility
Definition
a term that is commonly used to characterize flexibility and short cycle times.
Term
Flexibility
Definition
refers to the ability to adapt quickly and effectively to changing requirements.
Term
Services have 3 basic components:
Definition
1. physical facilities, processes, procedures
2. employee behavior
3. employee professional judgement
Term
Poka-Yoke
Definition
an approach for mistake-proofing processes using automatic devices or methods to avoid simple human error
Term
ZQC
Definition
zero Quality control
Term
2 aspects of Poka-yoke:
Definition
1. prediction of error
2. detection of error
Term
control
Definition
is the activity of ensuring conformance to the requirements and taking corrective action when necessary to correct problems and maintain stable performance
Term
process control is important for 2 reasons:
Definition
1. methods are basis for effective daily management of processes
2. long term improvements cannot be made unless process is first under control
Term
after-action review or debriefing
Definition
rather than simply correcting a mistake, the focus becomes preventing them from occurring again in the future. learning occurs.
Term
process control plan
Definition
documented control procedures that are written down
Term
kaizen
Definition
gradual and orderly continuous improvement by everyone in the company
Term
cycle time
Definition
refers to the time it takes to accomplish one cycle of a process
Term
___should be a proactive task of management and be viewed as an opportunity, not a reaction to problems and competitive threats.
Definition
improvement
Term
The ____ focuses on both short-term continuous improvement and long-term organizational learning.
Definition
Deming Cycle
Term
the 4 stages in the Deming Cycle:
Definition
plan, do, study, act (PSDA)
Term
DMAIC
Definition
define, measure, analyze, improve and control
Term
TRIZ
Definition
Theory of Inventive Problem Solving (Russian)
Term
benchmarking
Definition
the search of industry best practices the lead to superior performance
Term
best practices
Definition
refers to approaches that produce exceptional results, are innovative, and are recognized by customers
Term
competitive benchmarking
Definition
involves studying products, processes, performance of competitors in same industry to compare pricing, quality, other performance of products and services.
Term
process benchmarking
Definition
identifies the most effective practices in companies that perform similar functions, no matter the industry
Term
strategic benchmarking
Definition
examines how companies compete and seeks the winning strategies that have led to competitive advantage and market success
Term
reengineering
Definition
the fundamental rethinking and radical redesign of business processes to cheavie dramatic improvments in critical measures of performance (like cost, quality, speed, service)
Term
2 advantages of six sigma
Definition
1. clearly linked to strategic needs,
2. projects are managed under a common framework
Term
ANOVA
Definition
analysis of variance
Term
statistics
Definition
a science, collection, organization, analysis, interpretation, and presentation of data
Term
statistical thinking is based on these principles:
Definition
1. all work is under system of interconnected processes
2. variation exists in all processes
3. understanding and reducing variation are keys to success
Term
common causes of variation:
Definition
a result of the design of product, and production system. 80-95% of observed variances.
Term
special causes, assignable causes of variation:
Definition
arise from external sources that are not inherent in the process. random and unpredictable, easy to detect
Term
stable system
Definition
a system governed by common causes.
Term
sample space
Definition
the collectively exhaustive set of outcomes from an experiment makes this
Term
random variable
Definition
a math function that assigns numerical values to every possible outcome in a sample space
Term
discrete random variable
Definition
can take only infinite values (i.e. the number of defects in a sample)
Term
continuous random variable
Definition
can take on any real value over a specified interval of real numbers
Term
probability distribution
Definition
represents a theoretical model of the relative frequency of a random variable
Term
sampling
Definition
forms the basis for applications of statistics.
Term
2 causes of a sampling error:
Definition
1. sampling error
2. systematic error (nonsampling error)
Term
simple random sample
Definition
small sample size of n drawn from a larger population of size N so that any n has equal chance of being chosen
Term
5 types of sampling
Definition
simple random sampling, stratified sampling, systematic sampling, cluster sampling, judgement sampling
Term
simple random sampling
Definition
every item in population has an equal probability of being selected
Term
stratified sampling
Definition
population is partitioned into groups, strata, and a sample is selected from each stratum
Term
systematic sampling
Definition
every nth (4th,5th,6th etc) item is selected
Term
cluster sampling
Definition
a typical group is selected, and a random sample is taken from within the group
Term
judgement sampling
Definition
expert opinion is used to determine the location and the characteristics of a definable sample
Term
population vs sample
Definition
pop- complete set or collection of objects of interest; sam- a subset of objects taken from population
Term
hypothesis testing
Definition
inferences about 2 contrasting propositions relating to the value of a population parameter, one of truth in absence of contradictory data
Term
analytic study
Definition
analysis of a dynamic time series
Term
enumerative study
Definition
analysis of a static population
Term
Analysis of variance (ANOVA)
Definition
a methodology for drawing conclusions about equality of means of multiple populations
Term
regression analysis
Definition
a tool for building statistical models that characterize relationships between dependent variable and one or more independent variables- all are numerical
Term
correlation
Definition
a measure of a linear relationship between two variables- x and y- and is measured by the population correlation coefficent
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