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To create satisfied customers, the organization needs to: |
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Definition
1-identify customers’ needs, 2-design the production and service systems to meet those needs, and 3-measure the results as the basis for improvement. |
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use ______ information to identify and innovate product offerings and customer support processes to meet and exceed customer requirements and expectations, to expand relationships, and to identify and attract new customers and markets. |
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Definition
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Develop _______ that ensure that customers receive prompt resolution of their concerns and that lead to recovery of their confidence, and enhance their satisfaction and engagement, and that enable aggregation and analysis of complaints to facilitate improvement. |
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Definition
effective complaint management processes |
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_____ wants and needs drive competitive advantage, and statistics show that growth in market share is strongly correlated with _________. |
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Definition
Customer;customer satisfaction |
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_____ customers tell more people about their experiences than ___ customers. |
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Definition
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It costs five times more to ____than to keep an existing one happy. |
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__________ refers to customers’ investment in or commitment to a brand and product offerings. |
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Characteristics of Customer Engagement |
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Definition
Customer retention and loyalty Customers’ willingness to make an effort to do business with the organization, and Customers’ willingness to actively advocate for and recommend the brand and product offerings |
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Customer satisfaction results from an organization’s ability to ____ |
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Definition
meet and exceed expectations and deliver higher value than competitors. |
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Definition
American Customer Satisfaction Index |
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Term
customer satisfaction to its determinants: |
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Definition
customer expectations, perceived quality, and perceived value. Customer satisfaction, in turn, is linked to customer loyalty, which has an impact on profitability. |
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Definition
Organizational level, process level, performer level |
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organizational level- customer group |
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Definition
consumers external customers employees society |
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Process level - customer group |
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Definition
internal customer units or groups |
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Performer level - customer group |
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Definition
individual internal customers |
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Term
organization’s value chain. |
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Definition
The “natural customer-supplier linkages” among individuals, departments, and functions build up the chain of customers throughout an organization that connect every individual and function to the external customers |
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Definition
Demographics Geography Volumes “Vital few” and “useful many” Profit potential |
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Definition
allows a company to prioritize customer groups |
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Key Dimensions of Manufacturing Quality |
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Definition
Performance Features Reliability Conformance Durability Serviceability Aesthetics |
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Key Dimensions of Service Quality |
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Definition
Reliability Assurance Tangibles Empathy Responsiveness |
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Term
Kano Model of Customer Needs: |
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Definition
dissatisfiers, satisfiers, exciters/delighters |
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Definition
expected requirements that cause dissatisfaction if not present |
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Definition
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Definition
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a variety of methods - listening posts |
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Definition
to collect information about customer needs and expectations, their importance, and customer satisfaction with the company’s performance on these measures. |
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Definition
Comment cards and formal surveys Focus groups Direct customer contact Field intelligence Complaint analysis Internet monitoring |
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Tools for Classifying Customer Requirements: |
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Definition
Affinity diagram Tree diagram |
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Term
Many organizations still focus more on processes and products from an __ perspective, rather than taking the perspective of the __ customer. |
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Definition
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Term
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Definition
a comparison of ACTUAL QUALITY to EXPECTED QUALITY |
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Term
An organization fosters customer engagement by |
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Definition
developing trust, communicating with customers, and effectively managing the interactions and relationships with customers through approaches and its people. |
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Definition
every interaction between a customer and the organization. |
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Term
Building a Customer-Focused Culture |
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Definition
Commitments and customer support Selecting and developing customer contact employees Customer contact requirements Complaint management and service recovery Strategic partnerships and alliances Customer-focused technology |
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Term
To improve products and processes effectively, companies must do more than simply fix the immediate problem. They need |
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Definition
a systematic process for collecting and analyzing complaint data and then using that information for improvements. |
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Term
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Definition
Customer Relationship Management |
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Term
Measuring Customer Engagement |
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Definition
1. Discover customer perceptions 2. Identify causes of dissatisfaction and failed expectations as well as drivers of delight to understand the reasons why customers are loyal or not loyal 3. Identify internal work process that drive satisfaction and loyalty 4. Track trends |
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Term
An effective customer satisfaction measurement system results in |
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Definition
reliable information about customer ratings of specific product and service features and about the relationship between these ratings and the customer’s likely future market behavior. |
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Term
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Definition
responses that are tied directly to key business processes, so that what needs to be improved is clear; and information can be translated into cost/revenue implications to support the setting of improvement priorities |
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Term
customer satisfaction measurement |
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Definition
identifies processes that have high impact on satisfaction and distinguishes between low performing processes |
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Definition
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Term
A fundamental aspect of Six Sigma methodology is |
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Definition
identification of critical to quality (CTQ) characteristics that are vital to customer satisfaction. |
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Definition
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Six Sigma projects revolve around |
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Definition
developing appropriate customer satisfaction measurement processes, as well as trying to improve the design and delivery of CTQs identified through voice of the customer processes. |
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Term
Importance of Process Management |
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Definition
Prevent defects and errors, Eliminate waste and redundancy, Lead to better quality and improved company performance through shorter cycle times, improved flexibility, and faster and more consistent customer response. |
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Term
Leading companies identify important ___throughout the value chain that affect customer satisfaction |
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Definition
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Term
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– those most important to “running the business” like: Design processes – activities that develop functional product specifications. and Production/delivery processes – those that create or deliver products |
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Definition
those most important to an organization’s value creation processes, employees, and daily operations |
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Types of business Processes |
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Definition
Value-creation processes Support processes |
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Definition
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process management consists of 3 main acitivties: |
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Definition
1.Design 2. Control 3. Improvement |
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Term
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Definition
a term that is commonly used to characterize flexibility and short cycle times. |
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Term
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Definition
refers to the ability to adapt quickly and effectively to changing requirements. |
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Term
Services have 3 basic components: |
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Definition
1. physical facilities, processes, procedures 2. employee behavior 3. employee professional judgement |
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Definition
an approach for mistake-proofing processes using automatic devices or methods to avoid simple human error |
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Term
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Definition
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1. prediction of error 2. detection of error |
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is the activity of ensuring conformance to the requirements and taking corrective action when necessary to correct problems and maintain stable performance |
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Term
process control is important for 2 reasons: |
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Definition
1. methods are basis for effective daily management of processes 2. long term improvements cannot be made unless process is first under control |
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Term
after-action review or debriefing |
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Definition
rather than simply correcting a mistake, the focus becomes preventing them from occurring again in the future. learning occurs. |
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Definition
documented control procedures that are written down |
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Definition
gradual and orderly continuous improvement by everyone in the company |
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Term
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Definition
refers to the time it takes to accomplish one cycle of a process |
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Term
___should be a proactive task of management and be viewed as an opportunity, not a reaction to problems and competitive threats. |
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Definition
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Term
The ____ focuses on both short-term continuous improvement and long-term organizational learning. |
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Definition
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Term
the 4 stages in the Deming Cycle: |
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Definition
plan, do, study, act (PSDA) |
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Term
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Definition
define, measure, analyze, improve and control |
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Term
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Definition
Theory of Inventive Problem Solving (Russian) |
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Definition
the search of industry best practices the lead to superior performance |
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Definition
refers to approaches that produce exceptional results, are innovative, and are recognized by customers |
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Definition
involves studying products, processes, performance of competitors in same industry to compare pricing, quality, other performance of products and services. |
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Definition
identifies the most effective practices in companies that perform similar functions, no matter the industry |
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Definition
examines how companies compete and seeks the winning strategies that have led to competitive advantage and market success |
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Term
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Definition
the fundamental rethinking and radical redesign of business processes to cheavie dramatic improvments in critical measures of performance (like cost, quality, speed, service) |
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Term
2 advantages of six sigma |
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Definition
1. clearly linked to strategic needs, 2. projects are managed under a common framework |
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Definition
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Term
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Definition
a science, collection, organization, analysis, interpretation, and presentation of data |
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Term
statistical thinking is based on these principles: |
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Definition
1. all work is under system of interconnected processes 2. variation exists in all processes 3. understanding and reducing variation are keys to success |
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Term
common causes of variation: |
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Definition
a result of the design of product, and production system. 80-95% of observed variances. |
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Term
special causes, assignable causes of variation: |
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Definition
arise from external sources that are not inherent in the process. random and unpredictable, easy to detect |
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Term
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Definition
a system governed by common causes. |
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Term
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Definition
the collectively exhaustive set of outcomes from an experiment makes this |
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Term
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Definition
a math function that assigns numerical values to every possible outcome in a sample space |
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Term
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Definition
can take only infinite values (i.e. the number of defects in a sample) |
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Term
continuous random variable |
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Definition
can take on any real value over a specified interval of real numbers |
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Term
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Definition
represents a theoretical model of the relative frequency of a random variable |
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Definition
forms the basis for applications of statistics. |
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Term
2 causes of a sampling error: |
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Definition
1. sampling error 2. systematic error (nonsampling error) |
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Term
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Definition
small sample size of n drawn from a larger population of size N so that any n has equal chance of being chosen |
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Term
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Definition
simple random sampling, stratified sampling, systematic sampling, cluster sampling, judgement sampling |
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Term
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Definition
every item in population has an equal probability of being selected |
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Term
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Definition
population is partitioned into groups, strata, and a sample is selected from each stratum |
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Definition
every nth (4th,5th,6th etc) item is selected |
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Definition
a typical group is selected, and a random sample is taken from within the group |
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Definition
expert opinion is used to determine the location and the characteristics of a definable sample |
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Term
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Definition
pop- complete set or collection of objects of interest; sam- a subset of objects taken from population |
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Term
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Definition
inferences about 2 contrasting propositions relating to the value of a population parameter, one of truth in absence of contradictory data |
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Definition
analysis of a dynamic time series |
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Definition
analysis of a static population |
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Analysis of variance (ANOVA) |
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Definition
a methodology for drawing conclusions about equality of means of multiple populations |
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Definition
a tool for building statistical models that characterize relationships between dependent variable and one or more independent variables- all are numerical |
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Definition
a measure of a linear relationship between two variables- x and y- and is measured by the population correlation coefficent |
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