Term
| What is Public Relations? |
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Definition
it is the art and social science of analyzing trends, predicting consequences counseling leaders and planning and doing programs that serve the organization and the public's interest.
Doing a good job and telling people
Make friends and encourage people to go to the organization |
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Term
Beginning purpose of public relations...
Today's result... |
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Definition
Begin: to get info into the media without paying for it.
Today: use technology and communication tolls to respond to businesses, public opinion, and gov. regulations |
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Term
| Differences between journalist and p.r. |
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Definition
journalist: objective, gather info.,process, summarize for one auidencve
p.r.: persuade, motivate and communicate with many people/ |
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Term
Marketing vs. p.r.
Marketing... |
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Definition
marketing: focus on product development, distribution, location analysis, retailing, pricing, customer service.
Functions: research, product development, pricing, advertising, selling, distribution, and sales promotion |
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Term
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Definition
focus on media, gov., community, investor and employee relations.
functions: media relations, public research, publicity, internal communication, gov relations and investor relations. |
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Term
Marketing vs. p.r.
the differences... |
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Definition
Marketing focuses on markets, not on publics.
Marketing overemphasizes the importance of marketing in relation to other management functions.
Marketing views relationships as “exchanges.”
Marketing views communication as a “response to a message” rather than a dialogue of listening and learning. |
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Term
Two types of writing:
Uncontrolled information
controlled information |
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Definition
Uncontrolled-no control of content style, timing or placement ->journalist gather this info.
Controlled: YOU determine content, style, timing and placement -print, broadcast, web, ect. |
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Term
| The importance of budget: |
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Definition
measure how effective you've been by marketing a product.
Best way to know: unit sales. |
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