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| the collective expression of attitudes about the prominent issues and actors of the day |
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| a nonscientific method of measuring public opinion |
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| a sample that includes all the significant characteristics of the total population |
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| the measure of possible error in a survey, which means that the no for the entire pop'n of voters will fall within a range of plus or minus several points of the number obtained from the small but representative smaple of voters |
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| a strategy required for a valid poll whereby every member of the population has an equal chance of appearing in the sample |
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| a bias in a survey whereby a particular set of people in the population at large is more or less likely to appear in the final sample than other sets of people |
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| polls used by the media to track the support levels for candidates over time |
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| polls that question voters as they leave the voting booth to predict the outcome of an election |
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| the process by which we learn about the world of politics |
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| socialization patterns in which a generation of adults who grew up during a certin decade or period appears to have its own outlook, differentiating themselves from the previous age |
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| the cohort of young adults who have grown up with personal computers, cell phones, and the internet |
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| a difference in the political opinions of men andwomen |
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| a political perspective based on core values, political ideology, culture, and lifestyle. |
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| a coherent way of viewing politics and government; ideological perspectives include beliefs about the military, the role of government, the proper relation between government and the economy, the value of social welfare programs, and the relative importance for society of liberty and order |
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| a theory that individual preferences emerge from social interaction in defending or opposing different ways of life |
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| intellectual frameworks for evaluating the world |
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| a psychological orientqation, or long-term propensity to think positively of and vote regularly for a particular political party |
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| a shift in fundamental party identification and loyalty caused by significant historical events or national crises |
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| in public opiion, a measure of the depth of feeling associated with a given opinion |
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| in public opinion,, unspoken feelings, suggesting the potential for an attitude or behavior, but only when the right circumstances occur |
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| in public opinion,, the extent to which people see an issue as having a clear impact on their own lvies |
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