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PSY- lec 7
PSY
10
Psychology
Undergraduate 2
10/17/2012

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Term
conformity
Definition
change in behaviour or belief as a result of real or imagined pressure from others
Term
Informational social influence
-studies that prove this idea
Definition
A reason we conform where in we accept other's interpretation of an ambiguous reality in order to obtain accurate information. We assume others have accurate information we do not.
studies that prove it:
- Muzafer Sheriff's autokentic effect test
-macneil and sheriff's multigenerational norms
- Asch conformity to obviously wrong
Term
Muzafer Sheriff's autokentic effect study
- which theory does it prove?
Definition
where participants look at light in the dark. when interviewed on own, movements stated vary greatly. when interviewd together, answers more similar. more times same group tested, closer answers are. After seperated from group, still keep group norm.
- proves theory of informational social influence
Term
Multigeneration norms by macneil and sheriff
- theory it proves
Definition
study of transition of norms from generation to generation. used glowing light established by muzafer (autokentic effect). used one participant and three confederates. Group norm established, and after 30 trials, confederate switched out and niave brought in. 11 of these generations were run, with oldest person being switched out for niave. after all these generations, original norm was kept.
-proves theory of informational social influence
Term
Asch's conformity experiment
- which theory does it prove?
Definition
when people shown unambiougous stimuli like a very obvious chart, participants answer <1% wrong when alone, but up to 77% give at least one wrong when in group.
- proves informational social influence
Term
3 factors (and their sub factor(s)) of conformity
Definition
1. nature of task
- ambiguity
- difficulty
2. individual differences
- conformity varies in different stage of life span
3. group size
- if behaviour was different than group behaviour
Term
2 ways to resist conformity ie prevent self from following wrong social norm.
Definition
become aware of normative influences and idiosyncrasy credits
Term
positive aspect of conformity
Definition
conforming to basic social norms required if we want to live in orderly society.
Term
Why majority doesn't always rule.
- how can this group be more effective?
Definition
the minority influence where in:
- minority can have influence on behaviour or belief of majority
- they must be consistent
- are more effective if they are:
- independent thinkers
- persistent
- have authority
Term
Definition of idiosyncrasy
Definition
If person earns these " credits" by conforming to group norms, they can get away with deviant behaviour without being punished.
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