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suggests strength, power, drama, and/or passion; highly emotional response; increase focus; "life force" color |
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sophisticated and welcoming |
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paired with pink; innocence |
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paired with orange; cheerful and energetic |
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red orange + black; homey and relaxed |
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calming; used in prisons to control violent criminals |
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cheerful, sunny, attention-getter; most difficult color to take in, overpowering; concentration; speeds metabolism |
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expansiveness, happiness, high spirits; demands attention; good for highlighting |
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royalty, sophistication; feminine, romantic; somewhat artificial; unpredictable, knowledge, fascinating, active |
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red violet, magenta, fuschia; daring, bold, high-spirited, youthful |
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purple with gray or mauve; soft and retiring, wistful, subtle, withdrawn, feminine |
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authority, power; stylish, timeless; implied submission; possibly aloof or evil, with negative sociological connotations |
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innocence, purity; summer color; light, neutral, flexible; implied sterility; virginal, cold, clean; contributes to glare |
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earth, nature; possibly sad or wistful; generally masculine |
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wood or leather; masculinity |
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genuineness; warmth and femininity |
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warms, offsets cold materials, brightens dark materials |
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neutral, cold, hard, clean; modernity meets nostalgia antique (Deco/1950s) |
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bold/speed; fast food turnover, children's areas |
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restful; calming, peaceful; room feels bigger |
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advance upon viewer; keep space from feeling vast |
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recede from viewer; make space seem bigger |
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yellow white or gold; opulent, expensive, good taste |
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symbolic nature; improve vision; calming, refreshing; fertility symbol; pastoral; also envy and jealousy; should not be overused |
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conservative, masculine, ancient |
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serene, relaxing, sensuous, casual |
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Encompassing Colors Green |
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lime, leaf green, sea green, emerald, teal |
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opposite of red; stimulating and calming; strength, dignity, calm, trustworthy; depth, integrity, authority; classic beauty; older audience |
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navy blue; reliable and responsible, conforms |
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cooling and soothing; meditative, spiritual, restful |
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authoritative, strong, courageous, implied sensuous richness |
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cyan, sky blue, dark blue, violet, purple |
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warm, comforting, friendly, endurance, strength; sense of community, safety, humor; confident, tolerant, optimistic |
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orange white, peach; pleasing, calm, relaxing, luxury and elegance |
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amber; open, honest, congenial, inviting, intellectual, classic appeal |
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mauve, pink, crimson, scarlet, bright red |
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Encompassing Colors Yellow |
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coral, orange, amber, gold, yellow |
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