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the study of how people think about, influence, are influenced by, and relate to other people |
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opinions, beliefs, and feelings involved in the evaltiation of objects, ideas, or events |
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the more we are exposed to something the more likely we are to like it |
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attitudes can be __, advertisers take advantage of this |
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attitudes are shaped through ___ (parents, teachers, peers...) |
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prediction of behaviour from attitude (4) |
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1. stronger
2. personally relavent
3. specific
4. formed through direct experience |
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attitudes you are aware of and can report |
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attitudes you are not aware of, brain areas associated with implicit memories |
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implicit association test, lie to me |
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Festinger, contradiction between
1. two attitudes or
2. between an attitude and behaviour |
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__causes anxiety, tention - motivated to reduce, change behaviours or attitudes |
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post decisional dissonance |
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motivates person to focus on postitive aspects of chosen attitude or behaviour and negative aspects of rejected |
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likely to change as result of dissonance and provide justification |
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resolve dissonance by inflating the importance of attitude/behaviour/choice chosen |
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the active and conscious efort to change attitudes through the transmission of a message |
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elaboration likelihood model |
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persuasion leads to attitude change in two ways
1. central
2. peripheral |
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pay attention, consider all info, use rational cognitive processes, leads to strong lasting attitudes that are resistant to change |
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people minimally process the message; leads to more impulsive action |
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3 factors influencing persuasivness |
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1. source
2. content
3. receiver |
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1. first impression
2. facial expression (eyes!)
3. Thin slices of behaviour (secs) |
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people's casual explanations for events or actions, including other people's behaviour |
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personal (internal) attribution |
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attribution within a person, abilites, traits, moods, effort |
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situational (external) attribution |
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attribtutions of outside events, accidents, or the actions of other people |
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draw inferences partly becauase we want to believe that our lives are predictable and safe, "bad things happen to bad people" |
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fundamental attribution error |
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overemphasizing personality traits and underestimating the importance of situation when explaining others' behaviour |
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when someone/something doesn't fit stereotype, place in special category rather than alter stereotype |
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when people behave in ways to confirm their expectations |
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the usually negative affective or attitudinal response associated with stereotypes (negative judgement) |
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unjustified, inappropriate treatment of people based solely on their group membership |
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those groups to which we belong |
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those groups to which we don't belong |
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the tendency for people to evaluate favourably and privilege members of the ingroup more than members of the outgroup |
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people work less hard in group when no one person's efforts are identified |
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losing individuality when a part of a group, diffusion of responsibility |
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enhanced performance in the presence of others |
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mock jail at SU, prisoner, guard, roles, end half way |
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groups often make riskier decisions than individuals |
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groups tend to enhance the initial attitudes of members who already agree |
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extreme form of group polarization, making a bad decision for the sake of group conformity |
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expected standards of conduct which influence behaviour |
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the altering of ones opinions or behaviours to match those of others or social norms |
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conformity would not take place if there were objective perceptions |
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factors that influence people to follow orders given by an authority |
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people are more likely to comply with a large and undesirable request if earlier they have agreed to a small request |
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people will be more likely to agree to a small request after they have refused a large request |
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teacher/learner test, shocks, heart prob, 2/3 complied completely |
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failure to offer help to someone observed to be in need |
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4 reasons for bystander apathy |
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1. diffusion of responsibility
2. fear of social blunder
3. anominity
4. cost/benefit trade off |
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diffusion of responsibility |
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Definition
when people expect other bystanders to help, greater number of people, less likely that anyone will step forward |
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