Term
|
Definition
| evaluations of ourselves, other people, and issues with some degree of favour or disfavour |
|
|
Term
| name/describe the three bases of attitudes |
|
Definition
affect: emotions or feelings stimulated by the object of an attitude, gut feeling, not ration, not governed by logic
behavioural intention: preidspostion to act in certain way
cognition: belief or ideas people have about object of an attitude |
|
|
Term
| contrast tri component theory and separate entities view of attitudes |
|
Definition
tri component theory says that attitude is a single entity that has three components (affect, behavioural intetion, and cognition) that are all intercorrelated.
Separate entities view of attitudes: affects, beahvioural intetnion and cogntion are each separate entities which may or may not be intercorrelated |
|
|
Term
| list and describe 3 major determinants of attitude strength |
|
Definition
amivalance: have mixed feelings
accessibility: if educatated have more info to draw from
subjective expereince: own expereince with topic |
|
|
Term
|
Definition
| attitudes and behaviours have to be measured at same level for specificity or generality |
|
|
Term
cognitive dissonance theory
- to decrease dissonance |
|
Definition
inconsistency among attitudes leads to tension which motivates people in direction of attitude change
- to reduce:
- change one of the cog elements (ie make one more pos and one more neg)
- induce third element
- see others opinions and info |
|
|
Term
theory of planned behaviour
- list process |
|
Definition
according to theory of planned behaviour, attiutdes tward a specific behaviour combine with subjective norms and perceived control influence a peron's intentions. Intentions in turn, guide behaviour
procesS:
Behaviour is lead to by:
Behaviour intention, which is lead to by either:
preceived behaviour control
subjective norm
attiutde toward behaviour |
|
|
