Term
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Definition
| person's enduring evaluation of people, objects and ideas |
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Term
| affectively based attitudes |
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Definition
| attitudes based mostly on people's emotions and values; they can be created through classical conditioning or operant conditioning |
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Term
| cognitively based attitudes |
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Definition
| attitudes based mostly on people's beliefs about the properties of the attitude object |
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Term
| behaviorally based attitudes |
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Definition
| attitudes based on people's actions toward the attitude object |
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Term
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Definition
| attitudes we consciously endorse and can easily report |
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Term
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Definition
| attitudes that are involuntary, uncontrollable, and at times unconscious |
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Term
| elaboration likelihood model |
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Definition
| specifies when people are persuaded more by the strength of the arguments or by its surface characteristics (peripheral or central routes) |
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Term
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Definition
| A way to persuade people in which you expose them to small doses of arguments against their position, which makes it easier for them to defend themselves against a persuasive message they hear later |
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Term
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Definition
| the strength of the association between an object and an evaluation of it |
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Term
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Definition
| people's perceptions of what behaviors are approved or disapproved of by others |
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Term
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Definition
| people's perceptions of how people actually behave in given situations, regardless of whether the behavior is approved or disapproved of by others |
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Term
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Definition
| any aspect of group interaction that inhibits good problem solving |
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Term
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Definition
| the combined memory of two people that is more efficient than the memory of either individual |
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Term
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Definition
| kind of thinking in which maintaining group cohesiveness and solidarity is more important than considering the facts in a realistic manner |
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Term
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Definition
| tendency for groups to make decisions that are more extreme than the initial inclinations of its members |
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Term
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Definition
| the idea that certain key personality traits make a person a good leader, regardless of the situation |
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Term
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Definition
| leaders who set clear, short-term goals and reward people who meet them |
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Term
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Definition
| leaders who inspire followers to focus on common, long-term goals |
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Term
| contingency theory of leadership |
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Definition
| idea that leadership effectiveness depends both on how task-oriented or relationship-oriented the leader is and on the amount of control and influence the leader has over the group |
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Term
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Definition
| if we think someone is going to take something away from us, the more likely we are to want that thing |
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Term
1. compliance
2. identification
3. internalization |
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Definition
| Kehlman's levels of comformity |
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