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| Any words or pictures written or said to persuade people to be for or against something. |
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A propoganda technique that influences using the "join the crowd" approach.
(i.e., Verizon commercials) |
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A propaganda technique used in which a famous person or authority claims the product/service is good.
(i.e., Jessica Simpson promoting Pro-Active) |
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A propaganda technique used saying in which the product name again and again or showing the product symbol again and again.
(i.e., Target - red/white target) |
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A propaganda technique used that promises fame, popularity, or fun if you buy the product or service.
(i.e., Carnival cruises;SlimFast) |
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| A propaganda technique used making the product seem better by saying negative statements about the competition (also referred to as "mud-slinging"). |
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| A propaganda technique using an enthusiastic statement said as a fact, although it may not be true. The advertiser will often imply that the statement requires no explanation or support; it should merely be accepted that their product is the best. |
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A propaganda technique used whereby the advertiser only presents positive information about an idea or product.
(i.e., most info-mercials; illegal for drug advertisers to do this, however.) |
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A propaganda technique used where the advertiser tries to convince people that an idea or product is honest and good because it comes from everyday, common people.
(i.e., household product commercials) |
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