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Definition
- persuasive technique that invites you to join the crowd
- everyone's doing it
- uses weasel words |
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Definition
- endorsing an idea/product by a promient person.
- product could be inside or outside particular field.
- musical artist
- sports giants
- actors/ actresses |
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Definition
- aims to flatter
- makes assumption / insinuation that this product /idea is better than others
- thus, those that use it are too
- 'Avant Garde' ahead of the times |
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Term
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Definition
- opposite of snob apeal
- opposite of snob appeal
- identifies product / idea with a locality or country
- practical product for ordinary people |
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Definition
- purchase will display love of country.
- person will financially help the country. |
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Term
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Definition
- Facts and Figures
- stats to prove superiority
- Magic & Ingredients
- suggests some miraculous discovery makes product exceptionally effective
- hidden fears
- suggests that user is safe from some danger
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Term
| Glittering Generalization |
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Definition
- weasel words used
- statement jumps from few cases to all
- "glittering" because it's falsely attractive
- often used by politicians |
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Term
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Definition
- Positive feelings/desires are connected to a product/user
connects positive feelings we have of something we know to something we don’t.
- sex appeal
- love/ popularity
- fame
- wealth
- power |
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Definition
- a catchword or phrase loaded with emotion
- often sells through repetition
- clever and easy to remember
- stays with you a long time
- often a melody you already know. |
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Definition
- Wit & Humor
- diverts audience and gives a reason to laugh often through the use of clever visuals and or language
- Rewards - bonus
- awarded to consumer for purchase |
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Term
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Definition
- a way of smearing an opponent
- intent is to damage
- arouses suspicion
- create uneasy feeling
- used by politicians and product companies. |
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Term
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Definition
- an outrageous falsehood
- captures attention because it's so outrageous.
- somehow staggers audience into believing it. |
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Term
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Definition
- a person carrying blame for others
- retreats to predjudice rather than reason
- mostly used in the political area
- wins audience through association or sympathy |
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