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| - associating something with a "virtue word" - is used to make us accept and approve the thing without examining the evidence. |
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| - giving an idea a bad label - is used to make us reject and condemn the idea without examining the evidence. |
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| consists in having some respected or hated person say that a given idea or program or product or person is good or bad. |
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| carries the authority, sanction, and prestige of something respected and revered over to something else in order to make the latter acceptable; or it carries authority, sanction, and disapproval to cause us to reject and disapprove something the propagandist would have us reject and disapprove. |
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| is the method by which a speaker attempts to convince his audience that he and his ideas are good because they are "of the people," the "plain folks." |
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| Wagon has as its theme, "Everybody - at least all of us - is doing it"; with it, the propagandist attempts to convince us that all members of a group to which we belong are accepting his program and that we must therefore follow our crowd and "jump on the band wagon." |
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| involves the selection and use of facts or falsehoods, illustrations or distractions, and logical or illogical statements in order to give the best or the worst possible case for an idea, program, person, or product. |
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| If something becomes scarce, we anticipate possible regret that we did not acquire it, and so we desire it more. |
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| presenting a specific group or person as the enemy by looking at the issue as only black and white. |
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| generalities are deliberately vague so that the audience may supply its own interpretations. |
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| an incomplete presentation of the opponent's argument. |
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| to describe something/someone with exaggerated and distorted characteristics. |
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an enthusiastic statement presented as fact even though it is not exactly true.
"our product is the best" |
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