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| is one of the 4 P's of the marketing mix(product,place,price,and promotion). |
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| is a promotional method used by businesses to convince prospects to select their goods or services instead of a competitor's brands. |
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| is a promotional method used to create a favorable image for a business,help it advocate for change,or take a stand on trade or community issues. |
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| is the cost-effective combination of personal selling,advertising,direct marketing,sales promotion, and public relations strategist used to reach company gals. |
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| is a form of nopersonal promotion in which companies pay to promote ideas, goods, or services. |
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| is a type of promotion that companies use to address individuals directly and not through third party medium. |
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| is electronic media that allows people with similar interests to participate in as social network. |
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| represents all marketing activities-other than personal selling,advertising, and public relations. |
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| activities that help an organization to influence a target audience. |
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| is an announcement sent to the appropriate media outlets. |
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| involves bringing news or newsworthy information about an organization to the public's attention. |
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| mix of advertising, personal selling, and trade discounts. |
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| directs promotional activities toward consumers. |
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| standard mail to a home or business. |
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| steps and ends with the company measuring the results of the mix. |
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