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| how you put forward and advertise a product |
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| refers to raising customer awareness of a product or brand, generating sales, and creating brand loyalty |
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| A marketing approach that demonstrates the goodwill of an organization or individual in order to boost its public relations appeal |
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| It consists of public relations, advertising, sales promotion and personal selling. |
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| is a form of marketing communication used to promote or sell something, usually a business's product or service |
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| is a form of advertising which allows businesses and nonprofit organizations to communicate directly to customers through a variety of media including cell phone text messaging, email, websites, online adverts, database |
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| websites and applications that enable users to create and share content or to participate in social networking. |
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| are the set of marketing activities undertaken to boost sales of the product or service |
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| the professional maintenance of a favorable public image by a company or other organization or a famous person. |
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| A press release, news release, media release, press statement or video release is a written or recorded communication directed at members of the news media for the purpose of announcing something ostensibly newsworthy. |
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| the notice or attention given to someone or something by the media |
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| A marketing policy aimed at distribution centers to encourage their promotion of a product or services to their customers |
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| interest for a specific product or service is created within a target audience that then demands the product from channel partners |
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| traveling through a destination. |
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| a person, object, or place selected as the aim of an attack |
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