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| activity that supports or provides active encouragement for the furtherance of a cause, venture or aim |
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| refers to raising customer awareness of a product or brand, generating sales, and creating brand loyalty |
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| a marketing approach that demonstrates the goodwill of an organization or individual in order to boost its public relations appeal |
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| consists of public relations, advertising, sales promotion and personal selling. |
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| the act or profession of producing advertisements for commercial products or services |
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| the business of selling products or services directly to the public |
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| websites and applications that enable users to create and share content or to participate in social networking |
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| the set of marketing activities undertaken to boost sales of the product or service. |
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| help an organization influence a target market |
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| an announcement sent to the proper news outlets |
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| bringing news or newsworthy information about an organization to the publics attention |
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| a marketing policy aimed at distribution centers to encourage their promotion to their customers |
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| directs promotional activities towards consumers |
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