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| decisions about advertising, personal Selling, sales promotion, and public relations used to attract costumers |
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| Promotional method used by businesses to prevent prospects to select their goods or services instead of competitor brands |
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| A promotional method used to create a favorable image for a business, help it advocate for change, or take a stand on trade or community issues |
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| A cost effective combination of advertising, selling, sales promotion, direct marketing, and public relations strategies used to reach company goals |
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| A form of non personal promotion in which companies pay to promote ideas, goods, services in a variety of media outlets |
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| A type of advertising that sends promotion messages to a targeted group of prospects and customers rather than a mass audience |
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| Electronic media that allows people with similar interest to participate in a social network |
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| All marketing activites other than personal sellimg advertising and public relations that are directed at business or retail customer to boost sales |
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| activities that help and organization influence a target audience |
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| an announcement sent to the appropriate audience |
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| bring news or news worthy information about organizations to the public attention |
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| a type of promotioon in which manufacturers use a mix of advertising personal selling and trade discounts with partners in the distribution channel to push the product through the retailer |
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| a type of promotion by manufacturers that directs promotional activities towards customer |
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| something or someone to be affected by a action or development |
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