Shared Flashcard Set

Details

Promises, Promises
PM004
13
Marketing
11th Grade
04/07/2014

Additional Marketing Flashcards

 


 

Cards

Term
Customer Loyalty
Definition
The customer’s preference for a business; usually expressed in regular purchases from the business
Term
Express Warranty
Definition
A warranty that is written or expressed verbally
Term
Factory approved service center
Definition
Businesses that have been selected by a manufacturer or seller to repair and/or replace products covered by certain warranties
Term
Full Warranty
Definition
A warranty that covers the entire product
Term
Guarantee
Definition
A promise made by the seller to the customer that the seller will refund the customer’s purchase price if the product does not perform as expected
Term
Implied Warranty
Definition
An unwritten, unspoken warranty understood by the customer and the seller that the product will perform as expected
Term
Limited Warranty
Definition
A warranty that does not contain the provisions of a full warranty; may cover certain repairs or specific parts
Term
Magnuson-Moss Warranty Act
Definition
A federal law which provides guidelines to businesses that offer warranties and guarantees with their products and protects consumers who buy those products
Term
Malfunction
Definition
A failure to perform properly
Term
Provision
Definition
clause in a legal document that describes specific requirements or conditions
Term
Recourse
Definition
Someone or something to which one can turn for help
Term
Warrantor
Definition
A person or business that provides a warranty to others
Term
Warranty
Definition
A promise made by the seller to the customer that the seller will repair or replace a product that does not perform as expected
Supporting users have an ad free experience!