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Professional Selling
Chapter 9 - 17
4
Marketing
Undergraduate 3
04/25/2010
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Term
sales presentation
 Definition

Salespeople, sales trainers, and sale managers agree that the most challenging, rewarding, and enjoyable aspects of the buyer-seller interaction is the
Term
an effective sales presenation
 Definition
completely and clearly explains all aspects of a salesperson's proposition as it relates to a buyer's needs
Term
the 4 sales presentation methods
 Definition
memorized, formula, need-satisfaction, problem-solution selling
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