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Definition
| Involves making decisions about what features should be used in selling a bussiness's products, services or ideas. |
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Definition
| Includes all the different products that a company makes or sells. |
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Definition
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Definition
| Refers to the number of different product lines a business manufactures or sells. |
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Term
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Definition
| Refers to the number of items offered within each product line. |
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Term
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Definition
| An alternation in a companys existing product. |
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Definition
| Refers to the efforts a business makes to identify, place, and sell its products. |
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Term
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Definition
| A process that involves managing managing product categories as individual business unit. |
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