Term
| Four stages of product life cylce |
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Definition
introduction
growth
maturity
decline |
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Term
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Definition
inform, educate
increase awareness by sampling |
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Term
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Definition
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Term
| Introduction- Competition |
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Definition
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Term
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Definition
Skimming or Penetration
often high to recoup costs |
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Term
| Introduction- Place (distribution) |
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Definition
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Term
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Definition
stress points of difference
aggressive strategies to stimulate demand |
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Term
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Definition
more versions
high product awareness |
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Term
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Definition
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Term
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Definition
gain market share, deal
skyrocket of sails and profit
prices drop |
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Term
| Growth- Place (distribution) |
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Definition
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Term
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Definition
reminder oriented
heavy promotion |
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Term
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Definition
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Term
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Definition
defend market share, profit
sales at peak
profits begin to slide |
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Term
| Maturity- Place (distribution) |
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Definition
maximum outlets
widespread
extensive |
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Term
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Definition
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Term
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Definition
minimal promotion
phase out |
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Term
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Definition
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Term
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Definition
stay profitable
sales drop rapidly
profits drop to losses |
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Term
| Decline- Place (distribution) |
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Definition
fewer outlets
phase out unprofitable |
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Term
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Definition
best sellers
eliminate unproftiable |
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Term
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Definition
trying to survive
high costs w/ few competitors
inelastic demand |
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Term
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Definition
shift toward building secondary market
prices drop to maintain competitive
intermediaries want product |
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Term
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Definition
Increase current users
increase new users
increase new uses |
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Term
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Definition
increase current users
1. more promotion
2. packaging change
3. lower price |
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Term
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Definition
increase new users
-global expansion |
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Term
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Definition
increase uses
-increases penetration and market development |
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Term
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Definition
Hang v Exit Market
cut back on promotions and dist
drop price to increase demand |
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