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Definition
| A name, term, design, symbol, or any other feature that identifies one marketer's product as distinct from those of other marketers |
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| Equipment that does not become part of the final physical product but is used in production or office activities |
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| The marketing and financial value associated with a brand's strength in a market |
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Definition
| Using an existing brand to brand a new product in a different product category |
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Definition
| The degree of brand loyalty in which a customer strongly prefers a specific brand and will accept no substitute |
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Definition
| An agreement whereby a company permits another organization to use its brand on other products for a licensing fee |
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Definition
| a customer's favorable attitude toward a specific brand |
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Definition
| The part of a brand not made up of words |
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Definition
| The part of a brand that can be spoken |
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Definition
| The degree of brand loyalty in which a customer prefers one brand over competitive offerings |
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Definition
| A customer's awareness that the brand exists and is an alternative purchase |
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Definition
| Products bought to use in an organization's operations, to resell, or to make other products |
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Definition
| The intangible products that many organizations use in their operations |
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Definition
| Using two or more brands on one product |
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Definition
| Items that become part of the physical product and are either finished items ready for assembly or products that need little processing before assembly |
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Definition
| Products purchased to satisfy personal and family needs |
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Definition
| Relatively inexpensive, frequently purchased items for which buyers exert minimal purchasing effort |
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Definition
| The stage of a product's life cycle when sales fall rapidly |
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Definition
| The average number of different product items offered in each product line |
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Definition
| Careful choosers of new products |
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Definition
| Those adopting new products just before the average person |
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Definition
| Branding all of a firms products with the same name |
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Definition
| Using similar packaging for all of a firm's products or packaging that has one common design element |
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Definition
| Brands indicating only the product category |
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Definition
| A tangible physical entity |
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Definition
| The stage of a product's life cycle when sales rise rapidly and profits reach a peak and then start to decline |
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Definition
| A concept, philosophy, image, or issue |
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Definition
| A policy of naming each product differently |
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Definition
| First adopters of new products |
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Definition
| Facilities and nonportable major equipment |
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Definition
| The initial stage of a product's life cycle–its first appearance in the marketplace–when sales start at zero and profits are negative |
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Definition
| Providing identifying, promotional, or other information on package labels |
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Definition
| The last adopters, who distrust new products |
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Definition
| Skeptics who adopt new products when they feel it is necessary |
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Definition
| Brands initiated by producers |
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Definition
| The stage of a product's life cycle when the sales curve peaks and starts to decline as profits continue to fall |
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Definition
| Maintenance, repair, and operating items that facilitate production and operations but do not become part of the finished product |
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Term
| private distributor brands |
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Definition
| Brands initiated and owned by resellers |
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Definition
| Materials that are used directly in the production of other products but are not readily identifiable |
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Definition
| The stages buyers go through in accepting a product |
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Definition
| A specific version of a product that can be designated as a distinct offering among a firm's products |
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Definition
| The progression of a product through four stages: introduction, growth, maturity, and decline |
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Definition
| A group of closely related product items viewed as a unit because of marketing, technical, or end-use considerations |
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Definition
| The total group of products that an organization makes available to customers |
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Definition
| Basic natural materials that become part of a physical product |
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Definition
| An intangible result of the application of human and mechanical efforts to people or objects |
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Definition
| Items for which buyers are willing to expend considerable effort in planning and making purchases |
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Definition
| tems with unique characteristics that buyers are willing to expend considerable effort to obtain |
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Definition
| Full legal name of an organization |
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Definition
| A legal designation of exclusive use of a brand |
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Definition
| Products purchased to solve a sudden problem, products of which customers are unaware, and products that people do not necessarily think about buying |
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Definition
| The number of product lines a company offers |
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