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Given by a producer to an intermediary for performing certain functions. |
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What is the method of cash used for... |
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Prompt payment , 2/1 net 30 |
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When something is purchased out of season it is |
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Price reductions granted for turning in a used item when purchasing a new one to achieve a desired goal. (popular in the aircraft industry) |
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Uniform delivered pricing |
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Single zone, multiple zone, FOB with freight allowed and basing-point pricing. |
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This is determined when the buyer takes ownership in the product being purchased . This means that the buyer takes ownership at the seller's location and is responsible for it at that point. |
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Where prices increase as shipping distanced increase. |
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Where prices increase as shipping distances increase. |
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What are the five (illegal or unethical) pricing practices... These are affected by legal and regulatory restrictions |
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Price fixing Predatory Deceptive Discrimination Geographical |
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Three basic functions of intermediaries - Marketing channel intermediaries perform three functions, each consisting of different activities.... |
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Transactional , Logistical and Facilitation. |
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Buying (purchasing products for resale) ////Selling (identifying, contacting and seeking orders)///Risk taking (assuming obsolescence or deterioration). |
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Asserting/Sorting (creating product assortments from different sources... sort/re-source)///Storing (assembling products at various location)Transporting |
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Financing (extending purchasing credit) Grading (inspection, testing, quality grading)//Information(providing |
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What are the four Utilities |
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Time , place, form and possession. |
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Consist of taking raw material and then turn them into useful products. This is preformed by producers. The value a customer sees in a unfinished product. |
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Intermediaries such as retailers, by marketers add utility to products by making them available when they are needed. |
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Intermediaries add utility to products by having them where people wan them.Is it accessible. |
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Intermediaries add utility by doing whatever is necessary to transfer ownership from one party to another, including providing credit, deliveries, installation, service. The value customers put on having the freedom to use the product as it was intended or finding a new use for the product. |
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What is demand measured by? |
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The number of potential buyers |
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Charging the highest price possible that buyers who most desire the product will pay. Generate much needed initial cash flow, cover Hugh R&D costs. |
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Price reduced compared to competitors to penetrate into markets to increase sales. Less flexible more difficult to raise prices than it is to lower them. |
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The connected sequence of all the business entities, both internal and external to the company that perform the logistics function. |
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The integration and organization of information and logistics activities across firms |
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The process of moving goods through the supply chain |
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Organizations (middlemen) in the middle f a series of organizations that join together to help distribute goods. |
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The while series of marketing intermediaries who joint together to transport and store goods in theory path from producers to consumers |
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