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Principles of Internet Marketing
Chapter 3. Social Media and Social Networking Sites
9
Marketing
Post-Graduate
06/20/2014

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Term
generalist social networking site
Definition
A social networking site that attracts audiences regardless of age, race, gender, or interest.
Term
listserv
Definition
An application that facilitated discussions by communicating users' comments to other list members via email.
Term
mashups
Definition
The combination of two or more social media tools into one application.
Term
newsgroup
Definition
A site that facilitates discussions among numerous users via a series of posted message threads.
Term
nice market social networking site
Definition
A social networking site based on a specific interest or topic, or geared toward reaching a specific demographic.
Term
RSS feeds
Definition
Subscription to sites that alert Web users when new content has been uploaded.
Term
social bookmarking site
Definition
A site that allows users to remember and organize Web sites and pages to return to later. These bookmarks are usually made public and available on these sites for other Web users to review.
Term
social media marketing
Definition
The utilization of social media specifically as a marketing vehicle.
Term
social networking site
Definition
A site that uses social media tools for the primary purpose of facilitating people communicating with other people.
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