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Principles of Internet Marketing
Chapter 2. Types of Websites
10
Marketing
Post-Graduate
06/20/2014

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Cards

Term
B2B

Business to business
Definition
One business marketing and selling products and services to other businesses.
Term
B2C

Business to Consumer
Definition
A business marketing and selling product and services to general consumers, or end-users.
Term
B2E

Business to Employee
Definition
A business carrying out online initiatives to send messages to their employees.
Term
C2C

Consumer to consumer.
Definition
A consumer marketing and selling products and services directly to other consumers.
Term
distributed Web portal
Definition
A portal that collects information from Web sites and other portals based on a central theme.
Term
e-commerce
Definition
The buying and selling of products and services via electronic systems, mostly often via the Web.
Term
niche portal
Definition
A Web portal that focuses on a specific topic. These portals largely provide their own content and allow users to search both on and off the site for relevant information.
Term
search engine
Definition
A program that allows users to find documents based on keywords that they enter into a text field.
Term
site schematic
Definition
A diagram that establishes the navigational elements and organization of the site.
Term
Web portal
Definition
A site that helps users locate information that is dispersed throughout the Web and presents and organizes information regarding other sites.
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