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| relationship of elements in a pattern or grid. |
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| determined by how elements are placed on a page. |
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| elements of the design are centered or evenly divided horizontally and vertically on a page. |
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| off-center alignment created with an odd or mismatched number of elements. |
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| elements radiate or swirl out from a center point |
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| the use of big and small elements, black and white text, squares, and circles. |
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| placing elements near each other to demonstrate their relationship to each other |
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| repeating some aspect of the design throughout the entire layout. |
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negative or empty space between text and/or graphics.
a. Gives a design breathing room.
b. Smoothes transition between elements. |
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| visually dividing the page into thirds vertically and/or horizontally and placing the most important elements within those thirds |
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| the spot that the eye sees when it first encounters a page. It is slightly above and to the right of the mathematical center of the page. |
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| the visual path the eye follows when looking at a printed page. |
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Definition
1. Lines – used to organize information, simulate movement, lead the eyes and enhance a design.
2. Shapes – used to enhance a publication.
3. Mass – used to define size, space, and create an impact.
4. Texture – used to convey a “visual” sense of feel.
5. Color - can be used to |
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| cool colors (blue, green and violet) |
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| warm colors (red, orange and yellow) |
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| beige, ivory, taupe, black, gray, and white |
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| make design elements more or less noticeable. |
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| make some colors stand out while others appear to recede. |
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| lead the reader’s eye to certain elements in the design. |
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| a chart used to choose colors. Can be used to pick colors that will look good together in desktop publishing publications |
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| colors that look good together to create a more visually appealing publication. |
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| colors are created by mixing varying degrees of red, green and blue light. |
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