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principles of design
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32
Computer Networking
10th Grade
02/01/2013

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Term
Alignment
Definition
relationship of elements in a pattern or grid.
Term
Balance
Definition
determined by how elements are placed on a page.
Term
a. Symmetrical
Definition
elements of the design are centered or evenly divided horizontally and vertically on a page.
Term
b. Asymmetrical
Definition
– off-center alignment created with an odd or mismatched number of elements.
Term
c. Radial
Definition
elements radiate or swirl out from a center point
Term
3. Contrast
Definition
the use of big and small elements, black and white text, squares, and circles.
Term
4. Proximity/Unity
Definition
placing elements near each other to demonstrate their relationship to each other.
Term
5. Repetition/Consistency
Definition
repeating some aspect of the design throughout the entire layout.
Term
6. White Space
Definition
– negative or empty space between text and/or graphics
Term
B. Rule of Thirds
Definition
visually dividing the page into thirds vertically and/or horizontally and placing the most important elements within those thirds
Term
1. Optical Center
Definition
the spot that the eye sees when it first encounters a page. It is slightly above and to the right of the mathematical center of the page
Term
2. Z-pattern
Definition
the visual path the eye follows when looking at a printed page
Term
1. Lines
Definition
used to organize information, simulate movement, lead the eyes and enhance a design.
Term
2. Shapes
Definition
used to enhance a publication
Term
3. Mass
Definition
used to define size, space, and create an impact.
Term
4. Texture
Definition
used to convey a “visual” sense of feel.
Term
5. Color
Definition
can be used to
Term
Calming colors
Definition
cool colors (blue, green and violet)
Term
Exciting colors
Definition
warm colors (red, orange and yellow)
Term
Neutral colors
Definition
beige, ivory, taupe, black, gray, and white
Term
Add or detract attention
Definition
make design elements more or less noticeable
Term
Create movement
Definition
make some colors stand out while others appear to recede.
Term
Lead the eye
Definition
lead the reader’s eye to certain elements in the design
Term
1. Color palette
Definition
a chart used to choose colors. Can be used to pick colors that will look good together in desktop publishing publications.
Term
2. Complimentary colors
Definition
colors that look good together to create a more visually appealing publication.
Term
On Monitors
Definition
colors are created by mixing varying degrees of red, green and blue light.
Term
On Printers
Definition
in the four-color printing process, color is created by layering cyan, magenta, yellow and black ink
Term
Color Matching
Definition
the process of matching the colors produced on the computer screen to the colors that can be printed on paper using ink to ensure the printed publication looks as much like the on-screen publication as possible.
Term
Hue
Definition
a color
Term
Tint
Definition
a hue plus white
Term
Shade
Definition
a hue plus black
Term
Saturation
Definition
the amount of the hue used
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