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Relationship of elements in a pattern or grid. |
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Determined by how elements are placed on a page. |
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Elements of the design are centered or evenly divided horizontally and vertically on a page. |
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Off-center alignment created with an odd or mismatched number of elements. |
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Elements radiate or swirl out from a center point. |
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The use of big and small elements, black and white text, squares, and circles. |
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Places elements near each other to demonstrate their relationship to each other. |
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Repeating some aspect of the design throughout the entire layout. |
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Negative or empty space between text and/or graphics. |
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Visually dividing the page into thirds vertically and/or horizontal and placing the most important elements within those thirds. |
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Used to organize imformation, simulate movement, lead the eyes and enchance a design. |
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Used to enchance a publication. |
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Used to define size, shape, and create an impact. |
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Used to convey a "visual" sense of feel. |
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Make design elements more or less noticeable. |
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Lead the reader's eye to certain elements in the design. |
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A chart used to choose colors. |
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Colors that look good together to create a more visually appealing publication. |
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Colors are created by mixing varying degrees of red, green, and blue light. |
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In the four-color printing process |
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