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Definition
| relationship of elements in a pattern or grid. |
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Term
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Definition
determined by how elements are placed on a page
a. Symmetrical – elements of the design are centered or evenly divided horizontally and vertically on a page.
b. Asymmetrical – off-center alignment created with an odd or mismatched number of elements.
c. Radial – elements radiate or swirl out from a center point. |
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Term
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Definition
1. the use of big and small elements, black and white text, squares, and circles.
a. Adds emphasis to important information
b. Adds appeal |
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Term
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Definition
| 1. placing elements near each other to demonstrate their relationship to each other. |
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Term
| 5. Repetition/Consistency |
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Definition
1. – repeating some aspect of the design throughout the entire layout.
a. Aids navigation
b. Improves readability |
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Term
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Definition
1. negative or empty space between text and/or graphics.
a. Gives a design breathing room.
b. Smoothes transition between elements. |
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Term
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Definition
A. visually dividing the page into thirds vertically and/or horizontally and placing the most important elements within those thirds
1. Optical Center - the spot that the eye sees when it first encounters a page. It is slightly above and to the right of the mathematical center of the page.
2. Z-pattern – the visual path the eye follows when looking at a printed page. |
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Term
| C. Five Elements of Design |
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Definition
1. Lines – used to organize information, simulate movement, lead the eyes and enhance a design.
2. Shapes – used to enhance a publication.
3. Mass – used to define size, space, and create an impact.
4. Texture – used to convey a “visual” sense of feel.
5. Color - can be used to |
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Term
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Definition
i Color themes can be used to set a tone or mood for the publication.
ii Color themes
(a) Calming colors – cool colors (blue, green and violet)
(b) Exciting colors – warm colors (red, orange and yellow)
(c) Neutral colors - beige, ivory, taupe, black, gray, and white |
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Term
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Definition
| – make design elements more or less noticeable. |
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Term
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Definition
Create movement – make some colors stand out while others appear to recede.
lead the reader’s eye to certain elements in the design. |
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