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Principles of Retailing Test 2
Chapters6-10 & 15
140
Other
Undergraduate 4
02/23/2011

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Cards

Term
ROA
Definition

Return on assets

the profit return on all assets possesed by the firm

Term
Strategic Profit Model
Definition
a method for summarizing the factors that affect a firm's financial performance, as measured by ROA
Term
Net Profit Margin
Definition
reflects the profits generated from each dollar of sales
Term
Asset Turnover
Definition
assesses the productivity of a firm’s investment in its assets
Term
Net Profit
Definition

(after taxes) is the gross margin minus operating expenses, net interest, and taxes

 

=Gross margin- Operating expenses- Net interest- Taxes

Term
Accounts Recievables
Definition
primarily the monies owed to the retailer because it has sold merchandise on credit to customers
Term
Net Sales
Definition
= Gross Sales + Promotional               Allowances - Return
Term
Gross Margin
Definition
(GM) = Net Sales - COGs
Term
Gross Margin (Gross Profit)
Definition
profit made on merchandise sales without considering the operating expenses and corporate overhead expenses.
Term
Maintaining/Increasing Margins
Definition

 

Pay a Lower Price to Vendor
Charge Customers a Higher Price
Reduce Price Competition
 Reduce Retailer Costs  -- Direct Product Profitability (DPP), Activity Based Costing
Term
Selling expenses 
Definition
Sales staff salaries + Commissions +                          Benefits
Term
General expenses
Definition
Rent + Utilities + Miscellaneous
                                                       expenses
Term
Administrative expenses      
Definition
Salaries of all employees other than
       salespeople + Operations of buying
                                                       offices + Other administrative expenses
Term
Net Operating Income
Definition

 

Before interest expenses/income, taxes, and extraordinary expenses
A commonly used overall profit measure due to the lack of control over taxes, interest, and extraordinary expenses
Allows for a comparison of financial performance across companies or divisions within companies
Term
Asset Turnover
Definition

 

Asset Turnover = Sales/Total Assets
Term
Inventory Turnover
Definition

 

Inventory Turnover = COGS/Avg. Inventory (cost)
Term
Inventory Turnover
Definition

 

A Measure of the Productivity of Inventory:
nIt is used to evaluate how effectively retailers utilize their investment in inventory
Shows how many times, on average, inventory cycles through the store during a specific period of time (usually a year)
Term

 

Inventory turnover rate differs by
Definition

 

nIndustry
nProduct categories
Term

 

Most retailers that are having problems achieving adequate profits have a poor _______
Definition
Inventory Turnover Rate.
Term

 

How do retailers increase Inventory Turnover?
Definition

 

nIncrease Sales
nDecrease Inventory
Decrease delivery lead-time
Drive waist out
Term

 

Return on Assets is a very important performance measure because it shows how much money the retailer is _____

Definition
making on its investment
Term
Top-Down planning
Definition

goals get set at the top of the organization and are passed down to the lower operating levles

 

  • involves corporate officers developing an overall retail strategy and assessing broad economic, competitive, and consumer trends
Term
Bottom-up Planning
Definition

involves lower levels in the company developing performance objectives that are aggregated up to develoop overall company objectives

 

  • buyers and store managers estimate what they can achieve, and their estimates are transmitted up the organization to the corporate executives
Term
Input Measures
Definition
assess the amount of resources or money used by the retailer to achieve outputs such as sales
Term
Output measures
Definition
asses the results of a retailer’s investment decisions
Term
Productivity measure
Definition
determines how effectively retailers use their resource – what return (e.g., profits) they get on their investments (e.g., expenses)
Term
Outputs – Performance
Definition

 

Sales
Profits
Cash flow
Growth in sales, profits
Same store sales growth
Term
Inputs Used by Retailers
Definition

Inventory ($)

Real Estate (sq. ft.)
Employees (#)
Overhead (Corporate Staff and Expenses)
Advertising
Energy Costs
MIS expenses
Term
Why is Store Location Important for a Retailer?
Definition

 

Location is typically prime consideration in customer’s store choice.
Location decisions have strategic importance because they can help to develop sustainable competitive advantage.
Location decisions are risky: invest or lease?
Term
Examples of Unplanned Retail Locations
Definition
  • Freestanding locations
  • Kiosks
Term
Central Business District (CBD) Advantages
Definition

 

Draws people into areas during business hours
Hub for public transportation
Pedestrian traffic
Residents
Term
Central Business District (CBD) Disadvantages
Definition

 

High security required
Shoplifting
Parking is poor
Evenings and weekends are slow
Term
Power Centers
Definition

 

 Shopping centers that consist primarily of collections of big-box retail stores such as discount stores (Target), off-price stores (Marshall’s), warehouse clubs (Costco), and category specialists (Lowe’s, Best Buy, Dick’s)

Open air set up
Free-standing anchors
Limited small specialty stores
Many located near enclosed malls
Low occupancy costs
Convenient
Modest vehicular and pedestrian traffic
Convenient
Modest vehicular and pedestrian traffic
Large trade areas
Term
Theme/Festival Centers
Definition

 

Located in places of historic interests or for tourists
Anchored by restaurants and entertainment facilities
Term
Larger, Multi-format Developments:
Omni-centers
Definition

 

Combines enclosed malls, lifestyle center, and power centers
Larger developments are targeted
nto generate more pedestrian traffic and longer shopping trips
nTo capture cross-shopping consumers
Term
Mixed Use Developments (MXDs)
Definition

 

Combine several different uses into one complex, including shopping centers, office tours, hotels, residential complexes, civic centers, and convention centers.
Offer an all-inclusive environment so that consumers can work, live, and play in a proximal area
Term
Department Stores è
Definition
Regional Mall
Term
Specialty Apparel  è
Definition
Central Business District, Regional malls
Term
Category Specialists è
Definition
Power Centers, Free Standing
Term
Grocery Stores è
Definition
Strip Shopping Centers
Term
Drug Stores è
Definition
Stand Alone
Term
Comparison Shopping
Definition

 

Customers have a good idea of what type of product they want, but don’t have a strong preference for brand, model or retailer.

 

 

Typical for furniture, appliances, apparel, consumer electronics, hand tools and cameras.

Term
Category Specialists
Definition

 

Offer the benefits of comparison shopping  

Consumers can see almost all brands and models in one store

Destination stores

Term

 

Retailers’ Protection

Definition

 

Stipulate in the lease that the lessor is responsible for removal and disposal of this material if it’s found.

Retailer can buy insurance that specifically protects it from these risks.

Term
Above-ground” risks 
Definition

 

such as asbestos-containing

materials or lead pipes used in construction.

Term
Hazardous materials 
Definition

 

e.g. dry cleaning chemicals,

motor oil, that have been stored in the ground.

Term
Cannibalization
Definition

 

open stores as long as profits increase

 

Cannibalization diminishes returns from locating too many stores in an area
Term
Franchisers are not concerned about..
Definition
cannibalization
Term

 

Franchisee’s goal:
Definition

 

nto maximize the sales and profits of its store(s)
nConcern about cannibalization
Term
When evaluating and selecting a specific site, retailers consider
Definition

 

The characteristic of the site
The characteristic of the trading area
The estimated potential sales that can be generated
Term
What Should Retailers Consider regarding Parking?
Definition

 

Observe shopping center at various times

Employee parking availability

Shoppers that use cars

Parking by non-shoppers

Typical length of a shopping trip

Term
Cumulative attraction
Definition
states that a cluster of similar and complementary retailing activities will generally have greater drawing power than isolated stores that engage in the same retailing activities
Term
Retailing Costs
Definition

 

nRent
nCommon Area Maintenance Fee/Insurance
nAdvertising Fee
Term
Trade area
Definition

 

A contiguous geographic area that accounts for the majority of a store’s sales and customers
Term
Primary Trading Area
Definition
geographic area from which the shopping center or store site derives 50-70% of its customers
Term
Secondary Trading Area
Definition
geographic area of secondary importance in terms of customer sales, generating about 20-30% of the site's customers
Term
Tertiary Trading or Fringe
Definition
(the outermost area) includes the remaining customers who shop at the site but come from widely dispersed areas
Term

 

Factors Affecting the Size of the Trade Area

Definition

 

Accessibility
Natural & Physical Barriers
Type of Shopping Area
Type of Store
The nature of merchandise, assortment, location of alternative sources for the merchandise
Competition
Parasite Stores
Term
Measuring Trade Areas
Definition

 

Customer Spotting
Use Census Data (census bock)
Geodemographic Information Systems
Term
Customer Spotting
Definition
the process of locating the residences of customers for a store on a map and displaying their positions relative to the store location
Term
How to obtain customer spotting data
Definition

 

credit card or checks
customer loyalty programs
manually as part of the checkout process
automobile license plates
Term
Geographic Information System (GIS)
Definition
a system of hardware and software used to store, retrieve, map and analyze geographic data along with the operating personnel and the data that goes into the system.
Term
Unique about a GIS
Definition

they are linked to a coordinate system that references a particular place on Earth

 

data includes  spatial features such as rivers and roads

Term

 

Market Potential Index (MPI)
Definition

 

nNumber of Households Purchasing a Product or Service in a Trade Area
Term

 

Spending Potential Index (SPI)
Definition

 

nAverage Amount Spent on a Product or Service by a Household in a Trade Area
Term

 

Huff’s Gravity Model

Definition

 

Based on the premise that the probability which a given customer will shop in a particular store
or shopping center becomes larger as the size
of store or center grows and distance or
travel time from customer shrinks

Term
Multiple Regression Analysis
Definition
Factors affecting the sales of existing stores in a chain will have the same impact upon the stores located at new sites being considered.
Term
Analog Approach
Definition
retailer describes the site and trade area characteristics for its most successful stores and attempts to find a similar site.
Term

 

Analog Approach

Definition

 

Do a competitve analysis
Define present trade area
Analyze trade area characteristics
Match characteristics of present area with potential sites
Term
Percentage leases
Definition
lease based on a % of sales
Term
Percentage lease with specified maximum
Definition

 

percentage of sales up to a maximum amount.
Rewards retailer performance by allowing retailer to hold rent constant above a certain level of sales
Term
Percentage lease with specified minimum
Definition
retailer must pay a minimum rent no matter how low sales are.
Term
Sliding scale
Definition
percentage of sales as rent decreases as sales go up.
Term
Fixed Rate Leases
Definition

 

used by community and neighborhood centers.

-Retailer pays a fixed amount per month over the life of the lease.

-Not as popular as percentage leases

Term
Graduated Lease
Definition

 

a variation of the fixed rate lease

-Rent increases by a fixed amount over a specified period of time.

Term

 

Prohibited Use Clause
Definition

 

nLimits the landlord from leasing to certain tenants.
nSome tenants take up parking spaces and don’t bring in shoppers: bowling alley, skating rink, meeting hall, dentist, or real estate office
nSome tenants could harm the shopping center’s wholesome image: bars, pool halls, game parlors, off-track betting establishments, massage parlors and pornography retailers
Term

 

Exclusive Use Clause
Definition

 

Prohibits the landlord from leasing to retailers selling competing merchandise

nSpecify no outparcels
nSpecify if certain retailer leaves center, they can
n terminate lease
Term

 

Escape Clause
Definition
Allows the retailer to terminate its lease if sales don’t
reach a certain level after a specified number of years, or if a specific co-tenant in the center terminates its lease
Term

 

Why does human resource management give a sustainable competitive advantage?

Definition

 

Labor costs account for a significant percentage of a retailer’s total expenses
The customer experiences are determined by the activities of employees (selecting merchandise, providing information and assistance, etc.)
These potential advantages are difficult for competitors to duplicate
Term
Short-Term Objective of Human Resource Management
Definition

 

nIncreasing Employee Productivity
nProductivity   =   Sales/ Number of Employees
Term
Long-Term Objective of Human Resource Management
Definition

 

nEmployee attitude à customer satisfaction and loyalty à long-term performance
nIncreasing Employee Satisfaction è Reducing Turnover
nEmployee turnover

=
# of employees leaving their job during the year

                           # of positions

Term
Strategic Issues
Facing Retail HR Professionals
Definition

 

The design of the organization structure for assigning
 responsibility, and authority for tasks to people and business units
The approaches utilized coordinate the activities of the firm’s department and employees, while motivating employees to work toward achieving company goals
The programs used to build employee commitment, and retain valuable human resources
Term

 

Store Management Tasks
Performed in a Retail Firm

Definition

 

Recruit, hire, and train store personnel
Plan work schedules
Evaluate performance of store personnel
Maintain store facilities
Locate and display merchandise
Sell merchandise to customers
Repair and alter merchandise
Provide services
Handle customer complaints
Take physical inventory
Prevent inventory shrinkage
Term

 

Administrative Management Tasks

Performed in a Retail Firm

Definition

 

Promote the firm, its merchandise and its services
Manage human resources
Distribute merchandise
Establish financial control
Term
Assignment of Responsibility for Tasks
Definition

 

Strategic – Top Management, Board of Directors
Merchandise Management – Merchandise Division
Store Management – Stores Division
Administrative – Corporate Specialists
Term
A buyer is responsible for
Definition

 

procuring merchandise
setting prices and markdowns
managing inventories
building and maintaining relationships
attending trade and fashion shows
negotiating with vendors on price, quantities, assortments, delivery dates and payment terms
specifying private label merchandise
Term

 

A category manager
Definition

 

nIs responsible for a set of products that are viewed as substitutes by customers (Ex: all pastas – fresh, frozen, packed, or canned)
nIs evaluated on the profitability of category
nIs motivated to eliminate “me to” products and keep essential niche products
nIs used primarily by supermarkets, big box retailers
Term
Allocator
Definition
responsible for allocating the merchandise and tailoring the assortments in several categories for specific stores in a geographic area.
Term
Planner
Definition
responsible for the financial planning and analysis of the merchandise category.  They develop the budget plan and monitor performance
Term
Activities Performed at the Macy’s Inc. Corporate Office
Definition

 

Support services and counsel to operating divisions
Conceptualizing, designing, sourcing, and marketing private label and exclusive merchandise sold at Macy’s and at Bloomingdale’s
Overall strategy, product development, merchandising and marketing of home-related merchandise
Logistics, distribution, and operations functions
Services all proprietary and VISA credit card accounts
Performance of most other non-store services for customers and employees
Development of distinctive sales promotions
Provision of an integrated electronic commerce, and data warehouse systems
Term

 

Advantages of Centralization

Definition

 

Reduce costs (overhead falls with fewer managers)
Coordinated buying achieve lower prices from suppliers
Opportunity to have the best people make decisions for the entire corporation
Increases efficiency
Term

 

Disadvantages of Centralization

Definition

 

It is difficult for a retailer to adapt to local market conditions
It may have problems responding to local competition and labor markets
Personnel policies make it hard for local managers to pay competitive wages
Term
Selective Hiring
Definition

 

nRecruit “the right people
nSimply seeking the best and the brightest may not always be the most effective approach
Term
Training
Definition

 

nIncreasing investments in management training programs and developing leaders
nIncreasing attention to college graduates - Generation Y
Term

 

Organization Culture
Definition

 

nThe set of values, traditions, and customs of a firm that guides employee behavior
nBehavior enforced by social pressure
Term

 

Empowering Employees
Definition

 

nEmpowerment is the process of managers sharing power and decision-making authority with employees
Gives employees confidence
Provides greater opportunity to provide service to customers
Employees are more committed to firm’s success
Term

 

Creating Partnering Relationships with Employees
Definition

 

nReducing Status Differences
nPromotion From Within
nBalancing Careers and Families
Flextime, job sharing
Term
   Supply chain management
Definition

 

A set of approaches and techniques firms employ to efficiently and effectively integrate their suppliers, manufacturers, warehouses, stores, and transportation intermediaries into a seamless value chain. This chain incorporates which merchandise is produced and distributed in the right quantities; to the right locations; and at the right time; as well as to minimize system wide costs, while satisfying the service levels their customers require.

Term
Why is Efficient Supply Chain Management so Important to Retailers?
Definition

 

Improved product availability
Higher return on investment
Strategic advantage
Term
Benefits of Efficient Supply Chain Management to Customers
Definition

 

Reduced stockouts – merchandise will be available when the customer wants them
Tailoring assortments – the right merchandise is available at the right store
Term
Strategic Importance of
Supply Chain Management
Definition

 

Opportunity to Increase Sales by Making the Right Merchandise is in the Right Place at the Right Time
nFewer Stock-outs
nGreater Assortment with Less Inventory
Opportunity to Reduce Costs
nTransportation Costs
nInventory Holding Costs

 

Improved ROI
Term
Fast Fashion
Definition

 

a retail business strategy that uses a supply chain management process to rapidly introduce fashionable merchandise and quickly respond to
customer demand for the merchandise

Term
Higher Return on Investment
Definition

 

Efficient Supply Chain Management leads to è

Increased Sales from more attractive assortments in stock
Improved Net Profit Margins from increased gross margin and lowered expenses
Lowered inventory from less backup inventory in stock and higher asset (inventory) turnover
Term
Information Flow
Definition
Information about purchase is transmitted from POS terminal to the buyer/planner. The planner uses this information to monitor and analyze sales and decide to reorder more toaster ovens or reduce its prices if sales are below expectations
Term
More Information Flow
Definition

 

Sales transaction data are also sent to the distribution center (6)

 

When the store inventory drops to a specified level,
more toaster ovens are shipped to the store, and the shipment
information sent to the corporate computer system
(5) so that the

planner knows the inventory level, which remains in the

distribution center.

 

Information about purchases are aggregated by buyer/planner and sent to distribution center and vendor to ship merchandise (3)

Term
Advanced shipping notice (ASN)
Definition
is a document that tells the distribution
center what specifically is being shipped and when it will be delivered.
The distribution center then makes appointments for trucks to make
the delivery at a specific time, date, and loading dock.
Term

 

Data Warehousing

Definition

 

Data warehousing is the coordinated and periodic copying of data from various sources, both inside and outside the enterprise, into an environment ready for analytical and informational processing 

 

  Wal-Mart makes good use of its data warehouse. Experts estimate that it is second in size only to that of the U.S. government

Term
EDI Electronic Data Interchange
Definition

 

is the computer-to-computer exchange of business documents between retailers and vendors
Merchandise sales, Inventory On Hand, Orders
Advanced shipping notices,
Receipt of merchandise, Invoices for payment
nStandards:
UCS (Uniform Communication Standard)
VICS (Voluntary Interindustry Commerce Solutions)
nTransmission system:
Intranet: local area network (LAN) that employs Internet technology
Extranet: collaborative network that uses Internet technology to link businesses with suppliers, customers, etc.
Term
EDI Security
Definition

 

Authentication – system assures person on other end of session is who it claims to be

Authorization - that person has permission to carry out request

Integrity – info arriving is the same that was sent

Term
Benefits of EDI
Definition

 

Reduces cycle time – inventory turnover is higher
Improves overall quality of communications through better record-keeping
Information can be easily analyzed
Term

 

Push Supply Chain

Definition
Merchandise is allocated
to stores
on the basis of
forecasted demand
Term

 

Pull Supply Chain

Definition
Orders for merchandise are
generated at the store level
on the basis of
POS sales data
Term
Requirements for a Pull Approach to Work
Definition

 

Requires a more costly and sophisticated information to support it
Should have the flexibility to adjust inventory levels on the basis of demand
Term

 

Push supply chains are efficient for merchandise that has ______demand
Definition
steady, predictable
Term
Logistics
Definition

 

nThe aspect of supply chain that refers to the planning, implementation, and control of the efficient flow and storage of goods, services, and related information from the point of origin to the point of consumption to meet customers’ requirements
Term
Advantages of Using a Distribution Center
Definition

 

More accurate sales forecasts are possible when retailers combine forecasts for many stores serviced by one distributor
Enables retailers to carry less merchandise in the store
Easier to avoid running out of stock
Retail store space is more expensive than space at the distribution center
Term
Advantages of Direct Store Delivery
Definition

 

Gets merchandise faster, and is thus used for perishable goods (meat and produce)
Helps the retailer’s image of being the first to sell the latest product (video games) or fads
Some vendors provide direct store delivery for retailers to ensure that their products are on the store’s shelves, properly displayed, and fresh
Term
Who Can Use Distribution Centers?
Definition

 

Retailers selling non-perishable merchandise
Retailers offering merchandise that has highly uncertain demand like apparel
Retailers selling merchandise that needs to be replenished frequently
Retailers that carry a large number of items shipped in broken case quantities like drug stores
Retailers with many outlets
Term
Activities Performed by Distribution Center
Definition

 

Managing inbound transportation
Receiving and checking merchandise
Storing or cross docking merchandise
Getting merchandise floor ready
nTicketing and marking
nPutting on hangers
Preparing to ship merchandise to a store
Managing outbound
 transportation
Term
Reverse Logistics
Definition

 

The process of moving returned goods from their customer destination for the purpose of capturing value or proper disposal
Retailers recover loss through on-line auctions
Term
Logistics for Fulfilling Catalog and Internet orders
Definition

 

When fulfilling orders from individual consumers, retailers ship small packages with one or two items to a large number of different places
nDistribution centers for picking and packing orders for consumers
Term
Outsourcing Logistics
Definition

 

Retailers consider outsourcing logistical functions if those functions can be performed better or less expensively by third-party logistics companies
Transportation
Warehousing
Freight Forwarders
Integrated Third-Party Logistics Services
Term
Bull-Whip Effect
Definition

 

The built up inventory in an  uncoordinated channel where retailers and vendors do not coordinate their supply chain activities

Term
What Causes a Bull-Whip Effect?
Definition

 

Delays in transmitting orders and receiving merchandise
Over-reacting to shortages
Ordering in batches rather than generating a number of small orders
Term
Retailers and Vendors Work Together
Definition

 

Use EDI
Exchange information to reduce need for backup inventory, improve sales forecasts and production efficiency
Vendor manage inventory (VMI)
Collaborative planning, forecasting and replacement (CPFR)
Term
Collaborative Planning, Forecasting, and Replenishment
Definition
the sharing of forecast and related business information and collaborative planning between retailers and vendors to improve supply chain efficiency and product replenishment
Term
Vendor- Managed Inventory (VMI)
Definition
an approach for improving supply chain efficiency in which the vendor is responsible for maintaining the retailer's inventory levels in each of its stores
Term
Vendor Managed Inventory (VMI)
Definition

 

Manufacturer access to POS information
Replenishment automatically triggered
Enables demand-based view of replenishment & production planning – reduce bull whip effect
Term
VMI Limitation
Definition

 

The vendor does not know what other actions (e.g., promotion) the retailer is taking that might affect the sales of its products in the future
Term
VMI—What it Lacked
Definition

 

Focused on replenishment activity only
Static-model based (assumed fixed reorder points to trigger replenishment)
Often only moved inventory ownership rather than removing it
Incomplete information for decision making
Vendor and retailers use different systems and data bases
Term
CPFR
Definition

 

Common goals
A single demand forecast developed collaboratively
Collaborative Promotional planning & execution
A single, shared data source
Improved inventory management across entire Supply Chain
Optimized replenishment strategies with joint ownership
Process simplicity creates optimal framework for success
Term
Radio Frequency Identification (RFID)
Definition

 

allows an object or a person to be identified at a distance using radio waves.

Reduces warehouse and distribution labor costs
Reduces point of sale labor costs
Inventory savings by reducing inventory errors
Reduces theft – products can be tracked
Reduces out of stock conditions
Term
Why the Hesitation with RFID?
Definition
RFID is expensive – the return on investment is low
It still only makes sense to put tags on pallets, cartons, expensive merchandise or high theft items
RFID generates more data than what can be currently processed
Consumers worry about privacy invasion
Term
When price elasticity is greater than - 1, the target market for a product is viewed to be ________
Definition
price insensitive
Term
Elasticity
Definition

 

percent change in quantity sold

                        percent change in price

Term
Profit maximizing price
Definition

 

price elasticity x cost

  price elasticity +1

Term

MU%

(Mark Up)

Definition

 

= retail price – cost

        retail price

Term
Retail Price
Definition
cost + markup
Term
 Initial retail price
Definition

 

Cost

1 – Initial markup %

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