Term
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Definition
- Julius Caeser
- St. Paul
- Roman Catholic Church |
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Term
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Definition
- Explorers
- Revolutionaries (1760-1800)
- First Amendment (1791) |
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Term
| Era of Press Agentry (1800s) |
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Definition
- Amos Kendall and Andrew Jackson (1820s)
- P.T. Barnum (1810-1891)
- Railroad promotion of west (1850s-1890s)
- Social Movements
- Nonprofits use promotion and publicity for fund raising and information campaign
- Westinghours (1889) |
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Term
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Definition
- Publicity Bureau (1900)
- Henry Ford (1903)
- Ivy Ledbetter Lee (1906)
- Samuel Insull (1912)
- Rex Harlow
- Theodore Vail (1912)
- Nonprofit Public Relations |
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Term
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Definition
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Term
| Booming Twenties (1920-1929) |
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Definition
- Louis McHenry Howe (1912-1936)
- Leone Baxter (1952)
- Joseph Varney Baker (1934)
- George Gallup (1936)
- Elmer Davis (1942-1945)
- Moss Kendrix (1944) |
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Term
| Postwar Boom and Global Information Age (1950-1990) |
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Definition
- Development of USIA
- Growth in public-relations education
- PRSA founds in 1947
- Expansion of PR departments and firms
- Growth of "full-service" agencies through mergers |
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Term
| New Media, New Century (1990-present) |
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Definition
- Growth in gender and racial diversity in workforce
- downsized corporate departments and increased outsourcing
- demand for public transparency
- increased focus on CSR
- rise of social and digital media; fragmentation of traditional media |
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Term
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Definition
- 1850s-1890s
- first use of term "public relations" (1897) |
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Term
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Definition
| - establishes first corporate press-agent department (1889) |
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Term
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Definition
- first firm
- founded 1900 |
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Term
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Definition
- 1903
- corporate social responsibility |
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Term
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Definition
- 1912
- chicago edison company
- developed publicity tools |
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Term
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Definition
- 1917-1919
- heads the committee on public information |
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Term
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Definition
- 1923
- writes Crystallizing Public Opinion
- teaches at new york university |
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Term
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Definition
- 1912-1936
- provides PR council for FDR |
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Term
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Definition
1952
first political campaign management firm |
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