Term
|
Definition
| anything that can be offered to a market for attention, acquisition, use, or consumption that might satisfy a want or need |
|
|
Term
|
Definition
| any activity or benefit that one party can offer to another that is essentially intangible and does not result in the ownership of anything |
|
|
Term
|
Definition
| a product brought by final consumer for personal consumption |
|
|
Term
|
Definition
| a product brought by final consumer for personal consumption |
|
|
Term
|
Definition
| a consumer product that customers usually buy frequently, immediately, and with a minimum of comparison and buying effort |
|
|
Term
|
Definition
| a consumer product that the customer, in the process of selection and purchase, usually compares on such bases as suitability , quality, price, and style |
|
|
Term
|
Definition
| a consumer product with unique characteristics or brand identification for which a significant group of buyers is willing to make a special purchase effort |
|
|
Term
|
Definition
| a consumer product that the consumer either does not know about or knows about but does not normally think of buying |
|
|
Term
|
Definition
| a product bought by individuals and organizations for further processing or for use in conducting a business |
|
|
Term
|
Definition
| the use of commercial marketing concepts and tools in programs designed to influence and individuals' behavior to improve their well-being and that of society |
|
|
Term
|
Definition
| the characteristics of a product or service that bear on its ability to satisfy stated or implied customer needs |
|
|
Term
|
Definition
| a name, term, sing, symbol, design, or a combination of these that identifies the products or services of one seller or group of sellers and differentiates them from those of competitors |
|
|
Term
|
Definition
| the activities of designing and producing the container of wrapper for a product |
|
|
Term
|
Definition
| a group of products that are closely related because they function in a similar manner, are sold to the same customer groups, are marketed through the same types of outlets, or fall within given price ranges |
|
|
Term
| product mix (or product portfolio) |
|
Definition
| the set of all product lines and items that a particular seller offers for sale |
|
|
Term
|
Definition
| the differential effect that knowing the brand name has on customer response the product or its marketing |
|
|
Term
| store brand (or private brand) |
|
Definition
| a brand created and owned by a reseller of a product or service |
|
|
Term
|
Definition
| the practice of using the established brand names of two different companies on the same product |
|
|
Term
|
Definition
| Extending an existing brand name to new forms, colors, sizes, ingredients, or flavors of an existing product category |
|
|
Term
|
Definition
| Extending an existing brand name to new product categories |
|
|
Term
|
Definition
| A major characteristic of services--they cannot be seen, tasted, felt, heard, or smelled before they are bought |
|
|
Term
|
Definition
| A major characteristic of services--they are produced and consumed at the same time and cannot be separated from their providers |
|
|
Term
|
Definition
| A major characteristic of services--their quality may vary greatly, depending on who provides them and when, where, and how |
|
|
Term
|
Definition
| A major characteristic of services--they cannot be stored for later sale or use |
|
|
Term
|
Definition
| The chain that links service firm profits with employee and customer satisfaction |
|
|
Term
|
Definition
| orienting and motivation customer-contact employees and supporting service to people to work as a team to provide customer satisfaction |
|
|
Term
|
Definition
| Training service employees in the fine art of interacting with customers to satisfy their needs |
|
|
