Term
| What are the three dimensions of creating great ads? |
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Definition
1. strat sounds
2. strong concept
3. Well Executted |
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Term
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Definition
be paid for
be delievered via the mass media
attempt to persuade |
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Term
| advertising is and is not |
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Definition
IS
non personal
about ideas services and products
aims to persuade
IS NOT
not paid for
psa
delivered face to face |
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Term
| Consumer or household audience |
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Definition
most mass media is directed here
very fine/narrow audience discriptions can be made
mcdonalds, aig insurance, etc. |
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Term
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Definition
Focused at firms that produce industrial goods and services
ex: staples
require personal selling but advertising promotes awareness and positive attitude |
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Term
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Definition
retailers, wholesalers, distributers
ex: capenters, nail techs
has a "word of mouth" aspect to it
most often use personal selling |
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Term
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Definition
drs lawyers, anything with required certification
rely on terminology and circumstances understood by certain professionals
Advertise in trade journals |
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Term
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Definition
| points out unique benefits |
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Term
| institutional advertising |
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Definition
| nordstrom putting clinique products in their advertisments |
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Term
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Definition
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