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A concession in price to achieve a desired goal |
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The fixed cost per unit produced |
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The sum of the average fixed cost and the average variable cost |
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The variable cost per unit produced |
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Geographic pricing combining factory price and freight charges from the base point nearest the buyer |
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The point at which the costs of producing a product equal the revenue made from selling the product |
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A price reduction given to buyers for prompt payment or cash payment |
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Quantity discounts aggregated over a stated period |
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A graph of the quantity of products expected to be sold at various prices if other factors remain constant |
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A comparison price provided by others |
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A price indicating the producer is absorbing shipping costs |
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The price of the merchandise at the factory, before shipment |
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Costs that do not vary with changes in the number of units produced or sold |
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freight absorption pricing |
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Absorption of all or part of actual freight costs by the seller |
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Reductions for transportation and other costs related to the physical distance between buyer and seller |
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A price developed in the buyer's mind through experience with the product |
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The extra cost a firm incurs by producing one more unit of a product |
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The change in total revenue resulting from the sale of an additional unit of a product |
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One-time reductions in price based on specific factors |
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Emphasizing factors other than price to distinguish a product from competing brands |
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Drawn to products that signify prominence and status |
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Value exchanged for products in a marketing transaction |
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Emphasizing price and matching or beating competitors' prices |
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Providing price differentials that injure competition by giving one or more buyers a competitive advantage |
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price elasticity of demand |
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A measure of the sensitivity of demand to changes in price |
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Striving to pay low prices |
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Deductions from list price for purchasing large quantities |
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A price reduction given to buyers for purchasing goods or services out of season |
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The sum of average fixed and average variable costs times the quantity produced |
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trade (functional) discount |
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Also known as functional discount; a reduction off the list price given by a producer to an intermediary for performing certain functions |
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Prices charged in sales between an organization's units |
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uniform geographic pricing |
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Charging all customers the same price, regardless of geographic location |
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Concerned about price and quality of a product |
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Costs that vary directly with changes in the number of units produced or sold |
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