Term
|
Definition
| A phrase used to describe the top portion of the newspaper. The term is used in reference to the positioning of a news article on the page and is generally used to describe the prominence of that positioning. |
|
|
Term
| 2. Affirmative disclosure |
|
Definition
| A disclosure of information in an advertisement, required by the Federal Trade Commission or other authority, that may not be desired by the advertiser. This information frequently admits to some limitation in the product or the offer made in the advertisement. |
|
|
Term
|
Definition
| Any text that is often reused without being changed from document to document. |
|
|
Term
|
Definition
| A media monitoring and measuring company based in Livingston, New Jersey. The company provides press clipping services, including newspaper, magazine and Internet monitoring and television segment recording and transcript services. |
|
|
Term
|
Definition
| Enhancing organization's participation and position within a community through outreach efforts for the mutual benefit of the organization and the community. |
|
|
Term
|
Definition
| – Maintaining relations with the public, government agencies, news media, employees, shareholders, and other affected parties on behalf of an organization involved in a crisis situation. |
|
|
Term
|
Definition
| The world’s largest independent public relations firm with more than 2,700 employees in 48 offices worldwide. Clients include AT&T, ConAgra Foods, GE, Kraft, Microsoft, Sony and Wal-Mart |
|
|
Term
|
Definition
| Typically representing an organization's management to inform and motivate the organization's employees through internal communications, training, awards programs, and other events. |
|
|
Term
|
Definition
| Representing an organization's interests to governing bodies and regulatory agencies, often through direct "lobbying" efforts, and also through public affairs and other PR activities building issue constituencies |
|
|
Term
| 10. Internal Communications |
|
Definition
| Serves as a conduit for information flow between management and the ranks. Grounded in communication theory, Intranet pages, management memos, position statements, presentations and special events to disseminate information regarding company updates, management policies, Human Resources issues & benefits, business initiatives, crisis management, etc. |
|
|
Term
|
Definition
| Developing confidence and positive relations for organization with investors in the financial community. Also called Financial Relations and Shareholder Relations. |
|
|
Term
|
Definition
| Conducting outreach or responding to the news media on behalf of organization or client. |
|
|
Term
| 13. PRSA (Public Relations Society of America) |
|
Definition
| The world’s largest organization for public relations professionals with nearly 32,000 professional and student members |
|
|
Term
|
Definition
Involving your organization in the development of public policy, or
helping to adapt your organization to public expectations and is sometimes used synonymously to refer to public relations activities (especially in the government and military). |
|
|
Term
|
Definition
| Furthering your organization's or client's interest through target-media coverage of strategic messages and events. |
|
|
Term
|
Definition
| A sum paid to a performer on a TV or radio commercial each time it is run, and is usually established by AFTRA (American Federation of Television and Radio Artists) or SAG (Screen Actors Guild) contract. |
|
|
Term
|
Definition
| Refers to the clarity of a television image as received by a set. |
|
|
Term
|
Definition
| A typestyle of lettering with no serifs, or cross strokes at the end of main strokes. |
|
|
Term
|
Definition
| Short, decorative cross lines or tails at the ends of main strokes in some typefaces, such as Roman lettering. |
|
|
Term
|
Definition
| – Unoccupied parts of a print advertisement, including between blocks of type, illustrations, headlines, etc. |
|
|
