Term
|
Definition
| Any paid form of nonpersonal presentation of ideas, images, goods, or services |
|
|
Term
|
Definition
| Promotional messages appearing on the Internet, usually at the top of web sites |
|
|
Term
|
Definition
| A form of out-of-home advertising; involves partially or completely covering a vehicle with an advertisement, turning the bus or car into a mobile billboard |
|
|
Term
| Channels of distribution: |
|
Definition
| Paths, or routes, that goods or services take from the producer to the ultimate consumer or industrial user |
|
|
Term
|
Definition
| Goods and services purchased quickly and without much thought or effort |
|
|
Term
|
Definition
| A limited-time discount offered by a manufacturer to its intermediaries to prompt them to purchase and/or further promote the manufacturer’s products to customers |
|
|
Term
|
Definition
| The product life cycle stage in which sales and profits fall rapidly |
|
|
Term
|
Definition
| Promotional medium that comes to customers’ homes and businesses in the form of letters, catalogs, postcards, faxes, folders, and e-mails |
|
|
Term
|
Definition
| The product life cycle stage in which sales rise rapidly |
|
|
Term
|
Definition
| Channel members operating between the producer and the consumer or industrial user to help in the movement of goods and services |
|
|
Term
|
Definition
| The product life cycle stage when the product first appears in the marketplace |
|
|
Term
|
Definition
| The product life cycle stage in which sales peak and then increase at a slower rate or start to decline |
|
|
Term
|
Definition
| The message channels used by a seller to promote a good, service, or idea, e.g., radio, television, newspapers, magazines, Internet |
|
|
Term
|
Definition
| A price reduction offered to intermediaries; often used to entice intermediaries to purchase a particular product or to reimburse intermediaries for their marketing costs |
|
|
Term
|
Definition
| Online advertisements that appear near the top of search engine results; may appear to the right of regular listings; often referred to as “sponsored” or “featured” results |
|
|
Term
|
Definition
| An online advertisement placed by advertisers who pay their web host a fixed amount each time someone clicks on the ad |
|
|
Term
|
Definition
| The form of promotion that determines client needs and wants and responds through planned, personalized communication that influences purchase decisions and enhances future business opportunities |
|
|
Term
|
Definition
| The stages through which goods and services move from the time they are introduced on the market until they are taken off the market |
|
|
Term
|
Definition
| A type of “other” media that uses products as props in movies, television shows, and computer games |
|
|
Term
|
Definition
| A marketing function needed to communicate information about goods, services, images, and/or ideas to achieve a desired outcome |
|
|
Term
|
Definition
| A combination, or blend, of marketing communication channels that a business uses to send its messages to customers (i.e., advertising, sales promotion, personal selling, and publicity) |
|
|
Term
|
Definition
| Any nonpersonal presentation of ideas, goods, or services that is not paid for by the company or individual that benefits from or is harmed by it |
|
|
Term
|
Definition
| A promotional strategy that involves a producer promoting its products directly to the ultimate consumer or industrial user; intermediaries then purchase the products from the manufacturer to meet customer demand |
|
|
Term
|
Definition
| A promotional strategy that involves a producer promoting its products to intermediaries; intermediaries then promote the products to customers |
|
|
Term
|
Definition
| Promotional activities other than advertising, personal selling, and publicity that stimulate customer purchases |
|
|
Term
|
Definition
| An online advertisement appearing in a list of web sites generated by a search engine in response to a key word or words |
|
|
Term
|
Definition
| Goods and services purchased after the customers compare goods and stores in order to get the best quality, price, and/or service |
|
|
Term
|
Definition
| Goods and services with special or unique characteristics that customers are willing to exert special efforts to obtain |
|
|
Term
|
Definition
| The particular group of customers a business seeks to attract |
|
|
Term
|
Definition
| People who personally use a good or service to satisfy their own wants |
|
|
