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PR written portion
N/A
4
Other
Undergraduate 3
04/27/2014
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Cards

Term
communication channels PR professionals use
 Definition

internet

print

TV

radio

sponsorship
Term
4 step PR campaign process
 Definition

Research- what is the problem

Action- program planning- what is going to be done about it?

Communication- execution- how will we tell the public?

Evaluation- did we accomplish our goals?
Term
key skill sets a PR person needs
 Definition

writing skill

research ability

planning expertise

problem solving ability

business/economics competence

social media

 
Term
key issues and opportunities driving the growth of PR today
 Definition
  • Recognition of a multicultural world 
  • Public demand for transparency for all institutions 
  • Expanding role of public relations
  • Corporate Social Responsibility (CSR)
  • Increased emphasis on measurement & evaluation 
  • Managing the 24/7 news cycle
  • Fragmentation of mass media 
  • The power of social media 
  • Outsourcing of public relations
  • The need for lifelong learning
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